Taobao store operation analysis data including market data, product data, competitor data. 1, analyze the market data: statistics of the large plate of traffic, collection of add-ons, conversion rate, here is mainly the flow. 2, analyze their own product data: analysis of their own product data, you need to analyze the multi-dimensional. 3, analyze the competitor data: in the statistics of the data should be to analyze the competitors, who actually The value of the higher.

One, Taobao store operation analysis data include what?

1, analyze the market market data

Statistical disk traffic, collection of add-ons, conversion rate, here is the main flow, because the collection of add-ons as well as the conversion rate in the market market data water is too big, do not do reference.

We mainly look at the flow of the broader market is up or down, through the broader market flow data to determine their own flow is up or down.

2, analyze their own product data

Analyze their own product data, you need to analyze multi-dimensional. Whether it is free traffic or paid traffic, whether it is a search channel or recommended channels, how many analyze how much.

For example, if you find that the traffic of a single product declined compared to yesterday, then you need to know clearly what channels of traffic have declined. Knowing that channel traffic decline, in the right to analyze what causes the decline. Find the problem in order to solve the problem.

If there is no data to support, just from the flow of a single product to see the decline, never know if the solution, because the root of the problem is not found.

3, analyze competitor data

Why analyze competitor data? It is very simple, take search as an example, the display of search depends entirely on whose data is better, better, and contribute more value to Taobao.

Then who is in front, giving more display volume. Then we have to analyze the data in the statistics of the competitors, who is more valuable. Thus know whether your ranking in the end there is no drop.

Two, Taobao store operation what giveaway strategy?

1, win in total

This method of both the store's large unit price or the total number of low-priced product giveaways are many, the customer, if you buy a low unit price of goods also received a bunch of freebies, there will be a sense of surprise, can effectively increase the store's goodwill.

2, the quality can not be too bad

While the goods gifts are not very valuable, but also can not give a very poor, or not only can not make the user happy, but also stimulate the negative emotions will seriously affect the store after going to the experience, which will lead to a decline in the user's goodwill towards the store.

3, do not inform in advance

After the user purchases the goods, the businessman should not immediately tell the user that there is a gift, so that the consumer receives the goods will have a sense of surprise.

4, scratch cards in the form of prizes

It is now Taobao store widely used in a way that effectively adds to the fun of the store, but also do not have to spend too much on promotional and operational costs.

Generally sellers are set to the first prize. Of course, sellers can also use the new product experience to establish a group, and then the winning personnel can be in the store to receive the prize, so that both effective maintenance of the store fans, but also to promote the store traffic acquisition.