Product features
Alibaba Digital Entertainment Group released "Entertainment Treasure" on March 26, 2014, netizens can invest in popular film and television drama works by contributing 100 yuan, with an expected annualized return of 7%. The first batch of investment projects in the entertainment treasure platform on the same day on-line to accept reservations, will be formally put on sale in the near future.
Alibaba said that as the first partner of Entertainment Treasure platform, Guohua Life will provide professional insurance financial products. After netizens buy insurance financial products from China Life through the Entertainment Treasure platform, the funds will be invested in the cultural industry in a legal and compliant way to obtain investment income. [2]
While the investment projects on Entertainment Treasure's platform are expected to bring in annualized returns of 7 percent, for the fans of directors and stars, Entertainment Treasure's various entertainment rights and benefits for "investors" may be even more attractive. For example, film and television drama creators meet, movie screenings, exclusive authorization for the release of electronic magazines, celebrity autographs, film and television props auction, filming location tourism. It can be said that Entertainment Treasure has created a whole process of participation for fans from investing in film and TV dramas, to paying attention to creative developments, interacting and having fun with celebrities, purchasing tickets for movie screenings, and ultimately obtaining annualized returns, providing a brand-new way of entertainment life. [3-4]
For movie producers, Entertainment Treasure can not only bring financial security, but also help recruit the most authentic user voice. Users "vote with their money" on how they like the director, actors, and scripts of a particular movie or TV project. These first-hand user data will become the new wind vane of the film and television entertainment industry, and will have an impact on the content from the investment and production process, realizing the real "big data creation".
Liu Chunning, president of Ali Digital Entertainment, said that Entertainment Treasure will trigger a revolution in the content investment model and provide financial support for good film and television entertainment projects. At present, the only regular companies that provide shooting funds in China are China Film, Bona, Wanda, Huayi and a few others, and many small and medium-sized movie producers find it hard to get financial support. Back then, "Lost in Thailand", "Crazy Stone" and "33 Days of Lost Love" were all made by the directors with scripts "around the fate" before they finally met with the audience. Through the innovation of entertainment treasure platform, the audience can "vote with money" in the future, to help more film and television horses to stand out.