Why are more and more people live streaming bandwagons? Just like the way of trading from offline to online, this is the revolution of trading platform!

From the emergence of the epidemic to the present, it seems that online shopping has become the way of purchase for many people, and almost not many people will go to the physical store to store again, online shopping is both safe and convenient. Along with online shopping came the massive Netflix bandwagon.

The impact of brick-and-mortar stores has also led many businesses to start fostering their own online bandwagon programs. From Gree, AuCom, Red Dragonfly, to New Oriental, LV, and even real estate developer BGG have all joined the ranks of the live bandwagon. In the past never dared to think that these luxury goods and even real estate will be so "low" their stature to the next live.

When real estate developers also began to call out 5.5 yuan to buy 5w5 coupons, limited time direct drop 5555 yuan such promotional methods, we should understand that perhaps this is no longer the heat of the moment, or the way to deal with a major change.

In fact, as early as 2016, Taobao has begun to form its own live bandwagon mode, Viya is also at that time was officially fostered up a live ambassador, can also be said to be Taobao live bandwagon ceiling, to the various merchants to play a leading role.

Li Jiaqi will live with goods out of the "circle", so that live with goods not only stay in Taobao, is considered to have triggered a live with goods revolution. Li Jiaqi is not just a live anchor with goods, he also has a career as a netizen. Taobao live circle can not be such a netizen, so Li Jiaqi out of the circle.

With the fame getting bigger and bigger, Li Jiaqi and Weiya's live room will often invite some famous stars, with the stars to drive the flow of live bandwagon. Finally developed to, the stars became the main character of the bandwagon. Most netizens rushed to the popularity and social credibility of the stars to choose to buy their goods.

To the present day, the Netflix carry goods industry has begun to appear barbaric growth without the purging of the relevant departments of the law. All kinds of rubbers, low limits, and even take life not seriously just for eyeballs in exchange for traffic endless. Live bandwagon overturned, the people who bought the goods have no way to complain, can only break the teeth and blood swallowing and other phenomena, become now live bandwagon for people criticized aspects.

Live bandwagon industry

The times are progressing, the law will gradually follow up on these phenomena, no need to point fingers. Taobao was also a mess when it first emerged. As a media industry Zia, we have never believed that regardless of whether the law takes into account the live broadcasting industry, we should also abide by the morality, and seriously do the output of content and the transmission of ideas