Xuan Sheng | Wen
After "continuously navigating for you," AutoNavi is getting more y involved in your life.
Li Chang never imagined that a small piece of mobile software could be so "smart". A month ago, when he arrived in Beijing in the evening with a thick load of work documents, the most cost-effective hotel was the one that AutoNavi suggested to him at the end of his car journey.
And but two weeks later, when the white dew had passed, the autumn colors of the Forbidden City were bright on the glazed tiles. When the person in front of the steering wheel changed from himself to his wife, authentic Peking duck and family-friendly hotels that the kids would love became the new tips on the phone.
He Rui, who has lived in Xi'an for 40 years, never imagined that the city could still bring him new surprises without him realizing it. On a weekend afternoon, as he rode his motorcycle and drove his navigation down Mount Li Avenue, Ma Widu's voice flowed out of the navigation,
"Huaqing Pond, built in the Tang Dynasty, is ahead. The story of the 'Lixan language stops half of the night' began here ......"
At that moment, on the top of the mountain on the disk on the highway, meandering through the layers of greenery, as if it were a confluence of historical memories and modern meditations. When you think about it, half a century of living history, in fact, has never stopped writing its own desire.
This is the first semester that Gao Yao Yuan came to Nanjing to attend university. There is no car, a "map", to meet his public **** travel requirements. And more importantly, the map gave the boy who was about to be immersed in the civilization of the ancient city the feeling of "master".
In a few months, the recommendations on his phone changed from touristy hotels and restaurants to those far-flung alleys and flavors that only locals would visit.
His favorite feature of this software is Golder's "One Sentence Recommendations" - which not only allows him to understand the city through various dimensions, but also allows him to gradually find a way to integrate into this "second hometown" feeling.
The city's first and foremost center of Asia is the city of the world.
The background of all this is the continuous optimization of AutoNavi Maps in recent years.
This is the first time I've ever seen a map in the world, and I've never seen a map in the world that I've never seen before.
On the eve of the 11th Golden Week, Gaode Maps officially launched the "Gaode Guide".
This list includes scenarios based on rich data.
As for the crowd scene, there are segmented lists for different needs such as parent-child, couple, and self-driving.
At the same time, the "Star Recommendation List" is also online at the same time in the Gaode Guide: Li Jiaqi, Yanni, Huang Ling, Jialing, Ni Ni, Zhang Tian Ai, and Ma Li, as the "most beautiful hometown recommendation officer", have to play for their hometowns, and recommend the popular destinations in their hometowns with their own voices. The most popular destinations in their hometowns are recommended in their own voices.
"I think if a man lives honestly, he must be living in a distant place," Solo recounted 180 years ago, at a quiet Walden Lake. In his world, everyone has the desire to explore the peripheral radius of their lives to find out what will be and where they will go, and this, in turn, is the process by which one discovers oneself.
Travel is about exploration and discovery, and every city has a life worth discovering.
Connecting to the real world is the value that AutoNavi advocates today, and the impression that it wants to bring to its users - a "deeper" version of the real thing.
In 2020, the impact of the black swan of the epidemic on the tourism industry gave Golder the impetus to rethink and tap its own value. On the one hand, outbound travel is cold, and on the other hand, domestic travel has picked up rapidly in recent months.
Big data shows that since August, domestic user demand for travel has continued to increase. The number of peripheral self-driving tour users has continued to grow in the last three months, and has risen 50% in August compared to June, with a high degree of enthusiasm for peripheral short-distance tours. In order to meet the eleven eight-day long vacation may bring the peak of self-driving tour, Gao De Guide will also be on line before the eleventh 30 long-distance driving tour routes, including Grassland Sky Road, Yanqing hundred miles of landscape painting corridor, Sichuan West Inaccessible Bipenggou loop, Qinghai Lake Great Circle, etc., to facilitate visitors to direct query, one-key navigation.
Today, users can view the list of Gaode Guide for each city by searching for "Gaode Guide" or "city name + guide" on Gaode Maps.
In terms of mode, AutoNavi is divided into list mode and travel map mode, which allows users to explore the surrounding area by seeing nearby destinations for food, drink and fun directly on the map.
More convenient and quality trips have become the pursuit of more people - and this is exactly the direction of change for AutoNavi, which is to help the public make better pre-trip decisions for trips and travel.
At the same time, from the richness of the mode and the comprehensive enhancement of the function, behind the list, AutoNavi has realized the "strategic upgrade": we see a map "standing up" of AutoNavi.
If, in the past, the positioning of AutoNavi, is a solution to the use of "how to go" destination map navigation software; then today, AutoNavi's "navigation" is closer to the people pointing to AutoNavi's "entrance". Entrance". It has been upgraded to a "guide-type" service platform that covers pre-trip decision-making, travel modes, and post-trip play, and aggregates elements of local life in a "full chain".
What makes AutoNavi realize such an upgrade? This is driven by the big data behind it, the deep "digital asset base".
On the one hand, over the past 3 years, AutoNavi has accumulated 1 billion people's travel data, and continues to be the highest monthly activity of navigation software on all major cell phone system platforms.
On the other hand, AutoNavi is backed by the deep resources of the Ali system. Guo Ning, vice president of Gaode Maps, revealed that Gaode and Flying Pig, Word of Mouth and other platforms have a "close brotherly management". This resource synergy has given Gaode a bottom line, paving the way for its strategic upgrade.
You may not know what "local life" is, but you can certainly understand the fourteen words "firewood, rice, oil, salt, soy, vinegar and tea, clothing, food, housing, transportation, shopping and entertainment".
They constitute the life itself, but also build a huge market with a strong demand that never ends. Today, Meituan, Hungry Mou, including OTA industry leader Ctrip, Flying Pig, etc., are the competitors of the hottest track in this 2020.
Competition is the norm in this industry, and any small change will brew a huge storm, while every real inflection point will completely change the seemingly stable situation.
From this point of view, from the "line" into the package package of food, accommodation, travel of the Tak Tak, in fact, become the new face of the local life services track competition, and has a unique competitive advantage.
First, the purity of its own positioning, the industry's positive guidance.
According to the official disclosure, the POI data in the "Gaode list" does not involve any commercialization factors, and does not involve bidding rankings. Guo Ning, vice president of Gaode Maps, also mentioned, "The travel guide that is really helpful to the public should make the user's decision simpler, less routine and more real."
Compared to some marketing-oriented or judgemental lists, the most important feature of Golder's guide is the word "real".
The second is the high traffic, the consideration of comprehensive factors, forming the uniqueness of the list.
On the one hand, as we mentioned before, all the data in the list is based on a combination of travel navigation and search popularity of users in the past three years. With high daily activity and loyal users, they provide a solid source of information for AutoNavi's list.
On the other hand, AutoNavi's decision-making recommendations for users are based on comprehensive considerations, "not necessarily the most expensive, but certainly the most right", and are not limited to price comparisons of a single latitude in food, accommodation, and travel.
This determines the list is more from the user's point of view, rather than "down" to do these OTA or takeaway things.
Third, from the point of view of the user's mind, from the "mode" of travel, oriented to the "results" of travel, "purpose", "landscape", is a very natural way of thinking. "is a very natural convergence. From the industry point of view, today, the logic of development of AutoNavi, is a kind of navigation industry development logic trend.
Let's take a step back and look at the map, "High Definition" map, changed the "map"? An interesting answer to this question is that it has changed, and it hasn't.
The answer to this question is that it has changed, and it hasn't changed.
On the "map" in the end what, we may wish to listen to the Vice President of AutoNavi Guo Ning said such a "journey".
"What was the earliest map like? I remember the first time I came to Beijing, I bought a paper map of Beijing - this is the traditional map. In fact, it contains not only the route, but also a lot of other information, such as famous attractions in Beijing, snacks, local specialties.
"So maps, in their most essential sense, are really just a digitization of the real world."
From this perspective, AutoNavi is still a map, but it has refreshed the height of the map. As you can imagine, this kind of understanding of the "ground" is one of the advantages of AutoNavi's rapid establishment of potential in the local life section.
Yesterday's AutoNavi Maps represented the direction of travel; today's AutoNavi Maps represents the direction of life. After the change of the word, it is the expansion of the function, and it is also another upgrading of the Gaode Maps service.