The education industry is going through "turbulence", but education is still the spiritual need of everyone. From the observation of the past two years, the network online education to a certain extent to make up for the shortcomings of the traditional education, online education demand has increased greatly, as well as vocational education, the elderly education market,....... For educational institutions, the industry outlook remains promising, the key to see how to do!

For the core view of educational institutions: 1, according to the characteristics of the exclusive industry, to carry out new ideas for marketing.

We want to focus our attention on the "marketing methods", it is necessary to analyze the field of educational institutions of some of the industry characteristics, accurate analysis, I believe we will have a new understanding of marketing methods.

(1) Although the accuracy of the leads to improve, but the conversion cycle has not been shortened

Lead conversion cycle is a point of great concern to customers, in the annual parents for the education of the cost of a rough study of the data, the data presented to us is that the education of the consumer has been ranked in the top three or even higher, it is enough to see the family! For children's education, the importance of the high degree of attention, with the increase in the degree of importance of the investment in education is also increasing year by year, the parents of children's love is unlimited, so the choice of a more careful, thus lengthening the cycle of watching the education products.

(2) the marketing success of the road to the stage of choice

Imagine the marketing success of the stages we must go through, necessarily from the research object group, from this point we can obviously see the difference between the education industry and other industries, we are bound to go through the "screening-decision-payment "The stage, and think about it, the three stages of the face of the crowd are different, from the beginning of the screening may be the decision maker of the product, but the payer is not necessarily myself, resulting in the problem is that we have different ideas for the different ways of marketing in order to cater to all kinds of people.

2, the education industry, the seriousness of the involution, characterized by the intensification of marketing.

Now if you say "marketing" word, many people's reaction must be with caution, because since the opening of the online industry, the education industry, the crazy marketing performance has given us a deep impression, but since the introduction of the policy on the education sector, the education industry's advertising has ushered in an unprecedented major overhaul. Unprecedented consolidation, from the previous overwhelming to today's almost "disappeared", which is also a major test for us, so now we can not stop, a little stop may be eliminated by the market, marketing is more important to us to explore the road ahead.

Currently, on Baidu, there are 350 million times a day, education users generate search demand. At a time when the development of the education industry is limited, based on the platform user demand, Baidu knows good learning to play a variety of artificial intelligence, big data and other technologies, to tap into the user's educational needs, greatly shorten the connection distance between the user and the educational institutions, to help more high-quality educational institutions to accurately reach more target users, to open up the market opening, and to further promote the marketing services.