Reason: Its brand positioning was not clear enough.

Meanwhile Lu Xiaohu, a vice president of Hongxingerke, once said that Hongxingerke's brand power is not enough. He also said that Hongxingerke has realized that in order to gain consumers' trust, it must learn to innovate itself and also update itself with the times.

Brand Introduction

Honstar is committed to delivering a sunny lifestyle to young people in every corner of the world through various forms, encouraging them to maintain a positive and optimistic attitude at all times, to laugh at life, to show their own passion, happiness and vitality, and to inspire unlimited creativity, imagination and positive energy.

For a long time, Honstar Erke has cooperated with top domestic and international tournaments, such as Shanghai ATP 1000 Masters, China Open, Australian Open, WTA year-end finals, etc., and provided professional tennis equipment for international tennis stars, which is in a leading position in China's tennis apparel field. Meanwhile, the company has joined hands with the Olympic Committee of Asia, Africa and other countries to compete with international brands on the Olympic stage.

Differentiated communication methods, a unique marketing approach, so that the competitiveness of Honstar Erke in the international market is increasing day by day.