The big data industry in the past two years has put forward a new concept called BigData Operation, the so-called BigData Operation, currently in various industries are in the stage of booming development, as far as I see, BDO represents a kind of big data in the future direction of the author engaged in the online game industry, has a relatively large space for development, the following Kodo Big Data to give you Do a brief introduction.

1, the past life from the big data into the game industry, has probably gone through several stages

Data warehouse and data integration stage, represented by mysql, oracle relational databases as a data integration tool, manual sql query as the main output reports and other BI, visualization tools stage, crystal reports, BO, self-developed system (e.g. php + mysql) and other visualization data platform as the main output data mining modeling, database marketing stage, the stage mainly uses SAS + Oracle, R + Hadoop and other software systems for in-depth data mining modeling, mainly from the traditional data mining methodology (e.g., user segmentation, churning early warning, product recommendation, etc.) to apply the game's various modules and operation activities, the output is mostly models, analysis reports, business recommendations, etc.

Big Data Operation (BDO) stage, also based on database marketing theory and traditional data mining methodology, but the fundamental difference with the data mining stage is that the BDO stage is more reliant on its own needs and pain points of the game operation, and seeks to intervene in big data from all aspects of the game operation, and then consider the need for big data xxx technology, and then consider the need for big data xxx technology, and then consider the need for big data xxx technology, and then consider the need for big data xxx technology, and then consider the need for big data xxx technology. The final output is actually the operation activities, version updates, etc. Big data influences and guides the operation and R&D decisions in a subtle way.

2, the main features of BDO big data operations (BDO), and the previous data mining is different, the focus is not on big data, but the operation, big data is only the tools and ways:

Compared to the traditional data mining and analysis, BDO is emphasized in the business as the main line of business and the starting point, the big data department is not only in the external operation of the so-called The big data department is not just a so-called "support department" that operates externally, but more of a "semi-business department" that is closely linked to the business, and *** with the promotion of the realization of business goals.

3, the practice of the game industry

Specific to the author of the game industry, big data operations (BDO) to achieve the main way:

Basic support and visualization of which monitoring, is a common application of basic big data,

Operational activities to support the activities of the regular activities include the analysis of the effect of the feedback, the database of the marketing, and the activities of the planning recommendations. (from the perspective of operation and data verification to see how to do activities, the current activities are required to discuss and agree with the big data analysts before going online);

Game design support, including regular version and function of the effect of the analysis, feedback (big data analysts to point out the problem, and to give suggestions for improvement), and in the game's R & D and continuous updating phase, the planning of features and In addition, during the game's development and continuous updating phase, the planning of features and the matching of values are all based on the data references given by the big data analysts.

From here, we can see that big data operation (BDO) not only includes traditional data collection and visualization, database marketing, etc., but also gradually departs from the initial data-driven principle, and is oriented to the overall goal of the enterprise (such as the completion of game KPIs), driven by operation, covering all aspects of operation, with big data as the important basis, and big data analysis results as the judgment standard. The company's culture of "data operation" is built on the basis of big data and the results of big data analysis as a criterion.

For reference.