1, emotional marketing strategy: emotional marketing is the consumer's personal emotional differences and needs as the core of the corporate brand marketing strategy, through the use of emotional packaging, emotional promotion, emotional advertising, emotional word of mouth, emotional design and other strategies to achieve business objectives. In the era of emotional consumption, consumers buy goods is no longer the number of commodities, good or bad quality and high or low price, but for a kind of emotional satisfaction, a psychological identity. Emotional marketing from the consumer's emotional needs, arousing and provoking the emotional needs of consumers, inducing consumers to the heart of the **** song, emotion in marketing, so that sentient marketing to win the ruthless competition.

2, experience marketing strategy: experience is usually due to the direct observation of the event or participation caused by the event, whether the event is real, or virtual. Experience will involve the customer's senses, feelings, emotions and other perceptual factors, but also will include knowledge, intelligence, thinking and other rational factors, but also due to some physical activities. The basic facts of the experience will be clearly reflected in the language, such as verbs to describe the experience: like, appreciate, hate, hate, etc., adjectives: lovely, attractive, exciting, cool, etc..

3, implantation marketing strategy: implantation marketing usually refers to the product or brand and its representative visual symbols and even service content strategically integrated into the movie, TV series or TV program content, through the reproduction of the scene, so that the audience unconsciously left the impression of the product and the brand, and then to achieve the purpose of marketing products. We often see the implantation of different brands in many movies and TV dramas, however, the same can be borrowed in the digital marketing battle, the explosion of micro-video, the implantation can be directly copied to the network platform, and at the same time in a variety of platforms with content output, can be realized.