Current location - Loan Platform Complete Network - Big data management - China coffee big data
China coffee big data
Coffee, tea and cocoa are also called the three major beverage plants in the world.

Nowadays, with the improvement of consumption level, more and more people drink coffee, especially in the summer afternoon. Coffee has a refreshing effect.

Therefore, the consumption of coffee has also led to the rapid development of coffee machines, in which the technical level of coffee equipment has been continuously improved.

A few days ago, a coffee science and technology exchange conference with the theme of technology changing the world and service creating the future was held in an all-round way to explore new areas of coffee machine services from automatic coffee machines to the Internet of Things.

As we all know, coffee is one of the three major drinks in the world. It is a kind of beverage made from roasted coffee beans, and it has become a popular main beverage in the world together with cocoa and tea.

Nowadays, with the improvement of people's living standards, in the eyes of most people, coffee is a symbol of fashion and elegance, with unique taste and consumption scene experience.

On the whole, the market of coffee and other industries is improving, but the competition is becoming more and more fierce, which not only makes the brands in the industry try their best to seize market share, but also attracts other industries to enter the market.

According to the survey data, in 20 18, the per capita coffee consumption in China exceeded 6 cups. Compared with developed countries, China's per capita coffee consumption is less than 2% of that of the United States and 3% of that of Hongkong.

In 20 18, the coffee market in China was over 56 billion yuan.

It is estimated that the per capita coffee consumption in China will exceed 10 cup in 2023, and the coffee market scale will exceed18 billion yuan.

In addition, according to the relevant data of coffee market segmentation, instant coffee accounts for more than 70%, followed by freshly ground coffee, accounting for 18%, and then instant coffee, accounting for only 10% of the market.

In fact, no matter what kind of coffee is subdivided, the production of coffee needs related coffee equipment, such as instant coffee machine, freshly ground coffee machine, self-service coffee machine or capsule coffee machine.

It is understood that the self-service coffee machine is a freshly ground coffee equipment. In 2065438+2008, many brands introduced capital, making this field a new outlet in the freshly ground coffee market.

Domestic freshly ground self-service coffee machines are also scattered in some universities, large shopping malls and office buildings in first-and second-tier cities.

The data shows that the target market size of automatic coffee vending machines in China is about 30 billion.

In the long run, the potential consumers of freshly ground coffee in China are about 200 million.

According to the proportion and per capita possession of automatic coffee vending machines in developed countries, the popularization rate of automatic coffee vending machines in China may reach 65,438+0,000 in the future.

At the same time, with the annual growth rate of freshly ground coffee 17%, the number of automatic coffee vending machines with proper use of funds has at least doubled in the past two years.

Of course, with the continuous progress of coffee equipment technology and the diversified and personalized market demand of the consumer market, capsule coffee machines have been launched in the market.

Compared with semi-automatic coffee machine, full-automatic coffee machine and self-service coffee machine, the operation is simpler and more convenient.

More importantly, under the protection of sealed nitrogen-filled packaging, it can effectively keep coffee fresh and prevent oxidation.

At the same time, there is no need to manually fill the powder, and automatic filling can ensure the stable quality of each cup of coffee.

In addition, at present, the breakthrough of a new generation of information technology represented by big data, cloud computing, Internet of Things and artificial intelligence has become a new driving force for the innovation and development of the coffee machine industry.

Under this trend, people in the industry began to explore the future development trend of coffee machine market, from the tide of fully automatic coffee machine to opening up new areas of Internet of Things coffee machine service, in order to further enhance the service technical ability of fully automatic coffee machine and promote the development of coffee machine industry in China.

The author understands that an enterprise can control the automatic coffee machine remotely, conveniently and effectively by injecting the Internet of Things technology into the coffee machine, providing users with value-added services, giving the automatic coffee machine a brand-new experience, ensuring the quality and safety of coffee, better meeting the diversified and personalized needs of consumers, and also bringing consumers a brand-new coffee drinking experience.

In fact, China people's habit of drinking coffee may have started after the 1990s, and now many consumers have become dependent on coffee.

At present, although the annual consumption of coffee in China is only 200,000 tons, the per capita consumption is increasing at a rate of 30%, and it is expected to become a big coffee consumption country with great potential in the world.

It is believed that with the continuous development and application of coffee equipment technology, it can also bring different new experiences to consumers and better meet the consumption needs of coffee lovers.