How to analyze competitors' websites

Website promotion MicroHub Technology reminds you. Enterprises do not make products can not be unique. There are more or less competitors, there are friends and enemies, which is an example we can learn from. Analysis of competitors' websites is an essential step in website promotion and optimization. Today we will talk about the five-step analysis method commonly used by competitors' websites.

The first step is to identify your main competitors.

Doing SEO first to find your competitors. If you don't even know who your real competitors are, then how can you recognize yourself and understand yourself? Identifying your main competitors is relatively simple. Baidu search for your core keywords, simply look at the first five pages of the article, you can roughly determine your main competitor's website. For example, if we specialize in marketing websites, then we search for "marketing websites" to see which companies are the top-ranking websites.

Also, we can collect the company's main competitors through our usual business dealings.

Well, after identifying the main competitors and collecting their websites, we can move on to the main event of webanalytics. I've decided to sacrifice myself to help out. The following cases will illustrate the exact steps with specific examples.

The second step is the big data analysis of the website.

1. First, open the 5118 big data analytics platform, enter the competitor's URL, click search

What are the ways to collect competitor information?

1, to the competitors that field test, sitting inside or outside to see the flow of people, products, services and so on 2, through the network, if it is a little bit bigger company basically will have a website 3, questionnaire survey, this is a relatively high technical content.

Collect competitors intelligence information nine methods?

The main methods of collecting competitors' intelligence information are:

1, literature survey method

Through the collection of public publications, gray literature information and confidential literature information, access to competitors' intelligence. Its methods are:

(1) from the public *** library, archives, intelligence information centers and other public *** information service institutions to query and borrow relevant books, journals, magazines, newspapers, government publications, trade publications, industry almanacs, research reports and other literature, extracting, copying the competitors' information;

(2) through the purchase, request for the industry's relevant formal publications and informal publications, subscribing and browsing relevant newspapers, magazines, and industry association publications to obtain competitor information;

(3) by going to relevant departments to check the public records, registration information of industrial and commercial enterprises, performance statements of listed companies, competitor's product introductions, and recruitment advertisements of the enterprises;

(4) by purchasing the creditworthiness survey reports, industry research reports, and competition reports produced by third-party organizations investigation reports, industry research reports, competitive intelligence research reports, etc. to obtain competitor information;

(5) by attending exhibitions, job fairs, seminars, etc. to obtain competitors' promotional materials, product introductions, advertising materials, and other types of literature;

(6) by inquiring about the relevant governmental authorities (e.g., the Market Supervision Bureau), financial and securities market statistics

(7) obtain competitors' technology research and development information through patent literature search. These are commonly used methods of competitor intelligence collection.

2, search engines and network databases

Internet intelligence gathering is one of the most convenient and effective way to obtain competitors' information, Internet information gathering is generally preferred to search engines, the use of scientific search strategies, methods and techniques, with the help of a variety of search services provided by the network, from the ocean of information to find valuable information, convenient, fast, and wide coverage, large amount of information. Large amount of information. Another important method of network intelligence gathering is the use of network databases.

3, competitor company website tracking and monitoring method

Competitor website is the most important source of competitor information, you can often browse competitor website information to obtain competitor intelligence information, in addition, you can also use a variety of web site information tracking and monitoring software, automatic monitoring of the site.

4, field investigation and on-site collection method field investigation and on-site collection is the most important method of collection of competitive intelligence, a lot of intelligence information can not be obtained through open sources of information, the need for specific intelligence needs for special investigations. Investigation methods include: on-site surveys, interviews, questionnaires, sample collection.

How to find out who the competitors of an unfamiliar company are?

Want to know the competitors of an unfamiliar company, in fact, the easiest way is to find the staff of the competing company, through the contact with him to chat about the news, but often this way of spending too much on labor costs and not easy to implement.

Therefore, competitors are usually found by means of the Internet. First of all, you need to know the name of the company, if you have this information, then you can directly conduct a Baidu search on the Internet to understand the company's home page revenue, leaders and founders information. However, you need to pay attention to the timeliness of the information to meet your requirements, often the timeliness has passed, not much use.

Therefore, it is more recommended to look for information about the company and its legal representatives on some mobile apps, such as Enterprise Search and SkyEye, so that the company's data will be more current and more available.