Every major APP will make annual summary reports, such as music software QQ Music, NetEase Cloud Music; food delivery software Meituan Waimai, Ele.me, etc. I think it is necessary to make a year-end total price, because on the one hand, it increases the user experience, and on the other hand, it is also a brand marketing opportunity.

The annual summary of the APP includes the most used and most listened to, or what you are doing at the latest and last time, or how much money you spend on it in total in a year, or How much time. These are actually descriptions of user behavior, telling users what you have done in our APP over the past year and how much time you have spent.

On the one hand, this is an act that increases user experience. When users read their annual report, they will see the time and money they have spent on this APP, and at the same time, they will also see the role of this APP on themselves. More importantly, through the annual report of this APP, they can awaken themselves to this A whole year of memories, something unforgettable happened to me. Through this annual summary, you can summarize all your daily trivial behaviors, and then see your dependence on this APP, which is also a way to increase user stickiness.

On the other hand, this behavior also helps enterprises carry out brand marketing. Because their annual summary pages will be beautifully crafted and highlight their own characteristics. When users read their annual report and share it on social media, more people will see the usage of this APP, and more importantly, it will attract some potential customers. They can quickly get the APP by scanning the QR code link and start experiencing and using it. In addition, when you see social media being flooded with the annual report of a certain software, you will know how many people around you are using this APP, and at the same time it is promoting the brand.

To sum up, whether it is for the user or the enterprise, it is necessary to make an annual summary.