Two years ago, Ctrip.com app in the different accounts to see different prices of the incident caused a high degree of concern, the public and experts have believed that this is the big data to kill familiarization, and earlier this year the takeaway platform exposure also exists in this case once again triggered public opinion dissatisfaction. Recently, the State Administration of Market Supervision for the prevention and curbing of monopoly in the field of platform economy issued a document called "on the platform economy in the field of anti-monopoly guidelines (draft)", once again, the big data to kill the behavior of the ripe to the wind and waves. I will say a few words on the following points:

First, for what behavior is judged to be monopoly

The exposure draft suggests that, due to the characteristics of the platform economy, this exposure draft will be from ? Unfair price behavior? ,? Refusal to deal? The following are examples of such behavior. Limiting transactions? Selling below cost? Selling below cost? or? differential treatment? After taking into account the number of transactions, users, clicks and other indicators used by the operator in the platform economy to gain market share, it will determine whether the operator possesses the ability to control the market, and will comprehensively assess its ability to control the upstream and downstream markets, the relevant platform business model, the network effect and other aspects. Some Internet platforms, based on algorithms and big data advantages, will also be monitored to determine whether they constitute? Differentiated treatment of traders with the same trading conditions without justifiable reasons, restricting and excluding market competition? behavior. Factors to be taken into account in determining differential treatment include the trader's ability to pay, usage habits, consumer product preferences, and so on. It seems that the draft instructions are mainly used to clearly regulate the major platforms to use algorithms to treat the behavior of consumers is appropriate ah.

2, which platforms will be affected

It can be said that this time to receive the impact of the platform is still quite a lot and generally known to everyone, the platform in the draft refers to the Internet platform, the platform economy is coordinated by these platforms to organize the resources configured by a form of economy, it can be said that everyone usually used to consume whether it's e-commerce, tourism or medical platforms and so on will be subject to regulation.

Third, the significance of the antitrust guidelines

We know that in Europe to treat large Internet companies in the antitrust measures are very harsh, absolutely not allow individual several large monopoly market share of the company completely grasp the market pricing power, the draft not only reflects the regulator's determination to protect consumer rights and interests, but also for the customized regulation of the consumer market started a good head, worthy of being promoted and supported. support.

On the big data kill familiarization is recognized as a monopoly, you have any views on this guide, welcome to share in the message area.