The purpose of network operations is to sell products or services and earn the maximum profit through the use of network promotion and sales platforms. The specific operation process is relatively complicated and cumbersome. I would like to remind everyone that network operation is not boring, it is meaningful and a little interesting.

Benefits of network operation

1. Can make money

Did you not expect to put this item first? Once the network operation is done well, the salary will be higher than the specific The executor is much higher. It's also relaxing and not as tiring as ordinary work. Of course, network operations are also quite laborious, requiring mental work. Think carefully about things every day and summarize them every day. In short, just remember that you can make money.

2. Sense of achievement

You can imagine that a very good product could have benefited more people, but because there were no reasonable supporting resources, no breakthrough was found. Direction, has been unknown, waiting to be eliminated by the market, how sad it is. If you help this product in the online market and make this product popular, wouldn't it be a great sense of accomplishment?

3. Do good deeds

Why do we say this? Some products are of great benefit to the progress of human society and can help many people. You have seen that there are so many low-priced and low-quality products in the market, as well as high-priced and low-quality products, flowing in the market, causing physical damage and material waste to us consumers. If you can make high-quality and low-priced products, Under the condition of ensuring normal operation, it can be used by more people who really need it. Do you think it is doing a good thing?

4. Promote the progress of the network platform.

Understand it this way, if you do a good job in network operation, more people will use the network platform to sell. Activity. In this way, more people will join in the development of the Internet. When people come, things will become bigger. The development and progress of the Internet platform will be indirectly promoted, in line with that sentence, and the people who dug the wells will not be forgotten.

Network operations are interesting and a job worthy of deep love and study. To put it simply, it is easy to know how to do this job. After all, there are many subdivided jobs in it, but it is difficult for you to fall in love with him. The reason why you fall in love with him is the benefits that this job can bring to you. First of all, Come in and think about it slowly! What to learn or know about network operations

Operations as a whole is the control of a market, product and field. It can greatly It can be as small as understanding the entire information or as small as just a store or a product; the Internet is for the whole world, and if you want to use it freely, you need to start from different aspects.

Generally speaking, network operation is a job with low threshold and high requirements. For small businesses and small shops, there is basically nothing special to learn, as long as you master the following points:

1 , Web design

1. Requirements for web design and art design. Web art design generally must be consistent with the overall image of the website and must comply with CI specifications. Pay attention to web page colors, image application and layout planning to maintain the overall consistency of the web page. The design of the web page is checked by the artist. The overall image and specifications must be in accordance with the CI, and the top and bottom should echo each other. The placement of pictures and modules also has its own characteristics and style.

2. When adopting new technologies, the distribution region, age group, network speed, reading habits, etc. of the target audience should be considered. Different people have their own habits, just like left-handers, so we need to select a moderate mode according to different ages, network speeds and reading habits so that everyone feels comfortable reading.

3. Formulate a webpage revision plan, such as a large-scale revision within half a year to a year. After a website is completed, it is best not to make major changes too frequently. It is best to change it once a year. When changing, do not destroy the major style and tone.

2. Website maintenance

1. Maintenance of servers and related software and hardware, assessment of possible problems, and development of response times. The maintenance of server software and hardware is particularly important, and many aspects of testing are required to determine the corresponding speed.

2. Database maintenance. Effective use of data is an important part of website maintenance, and database maintenance should be taken seriously. The database maintenance of a program is equivalent to the inventory of goods types. When the goods types are disrupted, it will be a very troublesome matter, so the program database must be regularly maintained and cleaned up of unnecessary redundancies.

3. Content updates and adjustments, etc. Web pages must be updated and adjusted over a period of time so that visitors can see new content.

4. Formulate relevant website maintenance regulations and institutionalize and standardize website maintenance. Draw up a system and specification table for website maintenance, and have a dedicated person responsible for it, so as to ensure the quality and efficiency of the website's operation.

3. Website testing

1. Server stability and security.

The stability and security of the website server have always been the most troublesome things, so you should get ahead of the trouble and eliminate the expected troubles first.

2. Program and database testing. Each program has its own corresponding functions, and the database is the place where the data is concentrated, which is especially important.

3. Web page compatibility testing, such as browser and monitor. There will be no dead pages if you open too many web pages. Of course, there are also problems with the resolution of the monitor and the version of the browser.

4. Other tests as needed. After making the above tests, we will use other methods to test the website, such as whether there is any conflict between China Telecom dial-up and Tietong dial-up.

Operations as a whole is the control of a market, product and field. It can be large or small, from understanding the entire information to just a store or a product; the Internet is for the world. Yes, if you want to use it freely, you need to start from different aspects.

Generally speaking, network operation is a job with low threshold and high requirements. For small businesses and shops, there is basically nothing special to learn, as long as you master the following points:

Basics Image processing;

Understand the basic platform rules clearly;

Daily product upload and customer maintenance;

Event registration or event setting;

< p> Order processing and after-sales processing;

Timely processing and viewing of daily store message prompts, etc.

For formal large enterprises or relatively formal enterprises, there will be relatively many matters, which can be roughly divided into the following categories:

Daily maintenance or activities of the store Settings;

Daily promotion and ranking of stores;

Occasional event registration and store activity plan proposals;

Analyzing store data and order transaction conversion information ;

Communicate with platform customer service to obtain resources and sign up for activities supported by the platform;

Maintain store products and create popular items, etc.

It is much simpler to subdivide the content to be learned according to the daily workload. You can roughly consider the scope of learning from the following branches:

Product launch, here you need to understand the corresponding The basic operation and platform rules of the platform;

Product details, this step is very important, that is, image processing and text matching;

Title combination, which is also required for subsequent promotion or store For internal skills, you can basically learn from the perspective of SEO and SEM;

Activities, this is also a highlight, learn some activity innovations and rhetoric;

Customer maintenance, this is also the start of old customers A key point in conversion.

The Internet is a large field. If you want to do it well and stably, you need to do more than just learn first and then operate. When you have achieved success, you need to continue to learn and operate. To do a good job in the high-level chair of operations requires a combination of continuous learning, analysis, and thinking.

Major social platforms;

Major online shopping trends;

Traffic tools provided by the platform;

Internet search habits, etc.

Internet operation is actually a relatively broad concept, especially in the current "Internet +" era, all walks of life can conduct Internet marketing, but because of different industries, the operation methods are also different, so it is necessary to It is actually difficult to explain the specific technologies, and it needs to be combined with specific industries and projects. Here I will talk about the core and most common points in Internet operations. If soft power is included in technology, then I think the following points are included:

1. Copy editing

This is basically something that all Internet operations will involve. Whether it is on a computer or a mobile phone, all promotional and operational content you see is inseparable from copywriting. The effect of good copywriting is huge. But this is also a technical job that requires a strong foundation, so it requires a relatively long period of precipitation.

2. Planning

To put it simply, planning is your idea. A good idea is the beginning of all operations, just like selling goods, the product you sell is your first idea. Throughout the entire process of Internet operations, planning capabilities are required. This is also a soft power that requires more reading, listening, communicating, and gradual improvement over many years of study.

3. Basic operations and thinking of computers or mobile phones

This may be because some people may have a shallow understanding of this, such as typing, basic operations of computers or mobile phones, turning on and off, etc. Wait, of course this is necessary and the most basic.

The basic operations and thinking mentioned here are, for example, search habits. There is so much content and material on the Internet that no one dares to say that they know everything. Then when you encounter something you don’t understand, you must learn to search online. The easiest way is to search on Baidu.

Another example is the concept of sharing. In fact, the Internet is a technology at the bottom, but in essence it is sharing, sharing everyone’s experience, thoughts, etc., after having this concept , the idea of ????doing Internet operations will be smoother.

Of course, the scope of the Internet is too large, and what is mentioned here is relatively simple. Specific problems still need to be analyzed in detail. I hope it can help you. Xinhua school-enterprise customized classes will help you find a worry-free job

Affected by multiple factors such as the COVID-19 epidemic and economic downturn pressure, the employment situation this year has become more complex and severe. However, Xinhua students do not have to worry about employment issues because they have already joined the school-enterprise customized classes when they entered school and have booked their jobs in advance.

In the just-concluded "Xinhua Internet Technology 2020 New Major Conference and Launching Ceremony of IT Youth Power Plan", Xinhua Internet Technology signed talent reservation agreements with a number of companies, and introduced real projects of the company to provide Xinhua with Students are provided with guidance and cooperation in multiple fields such as project training, technical support, and talent training.

So how does Xinhua ensure the employment of its students? Let’s find out together!

School-enterprise signing, targeted training

Xinhua has always trained high-quality skilled talents needed for market and industry development. School-enterprise customized classes break traditional teaching ideas, achieve seamless connection between schools and enterprises, are employment-oriented, and are trained in accordance with enterprise standards. The school signs a tripartite employment agreement with students and companies, and recommends students who meet the company's employment standards to be employed by the company. In addition, students in school-enterprise customized classes can enjoy multiple exclusive benefits provided by the enterprise and gain more learning and training opportunities.

Project training, integration of industry and education

In the teaching process, Xinhua introduces real corporate projects into the classroom, allowing students to operate and experience it personally. Project training can very well train students' hands-on skills, and also allow students to earn their first pot of gold in school. Many students will be snapped up by companies as soon as they graduate or before they graduate, because they have experienced many project trainings during school and can directly participate in the operation of corporate projects without too much training. This is the case for many professions. It is unmatched by educational institutions.

Famous enterprise study tours, real experience

In order to allow students to experience the environment and working atmosphere of famous enterprises, Xinhua organizes various famous enterprise study tours every year to lead students into School-enterprise cooperation unit. While broadening their horizons, they can understand the real work processes and job responsibilities of enterprises, improve students' comprehensive quality, and strengthen students' practical skills, so that every Xinhua student can learn real skills and achieve a good future.

Employment return visits, real-time communication

After students find employment, the school will arrange regular return visits from employment teachers. We will have an in-depth understanding of their work conditions, wages, diet, and daily life in their employment units, and at the same time, we will provide them with meticulous care and help in their daily lives, so that students can feel the care and warmth from the school. Fully understanding the employment situation of graduates also plays a positive role in optimizing the school's employment plans and employment measures.

Vocational education is employment education. It can solve the worries of employment while learning skills. It is the common wish of all students and parents who choose to take a technical path. Xinhua Internet Technology has joined forces with many well-known companies to advance hand in hand to create a broader development platform for students, so that every student can obtain a better future through skills.

Operations as a whole is the control of a market, product and field. It can be large or small, from understanding the entire information to just a store or a product; the Internet is for the world. Yes, if you want to use it freely, you need to start from different aspects.

Generally speaking, network operation is a job with low threshold and high requirements. For small businesses and shops, there is basically nothing special to learn, as long as you master the following points:

Basics Image processing;

Understand the basic platform rules clearly;

Daily product upload and customer maintenance;

Event registration or event setting;

< p> Order processing and after-sales processing;

Timely processing and viewing of daily store message prompts, etc.

For formal large enterprises or relatively formal enterprises, there will be relatively many matters, which can be roughly divided into the following categories:

Daily maintenance or activities of the store Settings;

Store daily promotion and traffic and ranking review;

Occasional event registration and store activity plan proposals;

Analyze store data and order transaction conversion information ;

Communicate with platform customer service to obtain resources and sign up for activities supported by the platform;

Maintain store products and create popular items, etc.

It is much simpler to subdivide the content to be learned according to the daily workload. You can roughly consider the scope of learning from the following branches:

Product launch, here you need to understand the corresponding The basic operation and platform rules of the platform;

Product details, this step is very important, that is, image processing and text matching;

Title combination, which is also required for subsequent promotion or store For internal skills, you can basically learn from the perspective of SEO and SEM;

Activities, this is also a highlight, learn some activity innovations and rhetoric;

Customer maintenance, this is also the start of old customers A key point in conversion.

The Internet is a large field. If you want to do it well and stably, you need to do more than just learn first and then operate. When you have achieved success, you need to continue to learn and operate. To do a good job in the high-level chair of operations requires a combination of continuous learning, analysis, and thinking.

Major social platforms;

Major online shopping trends;

Traffic tools provided by the platform;

Internet search habits, etc.

The purpose of network operations is to sell products or services and earn the maximum profit through the use of network promotion and sales platforms. The specific operation process is relatively complicated and cumbersome. I would like to remind everyone that network operation is not boring, it is meaningful and a little interesting.

Network operations require more sales skills and sales psychology. You must first understand what the customer wants, what is lacking, and how to combine your products or services to help him. Remember, no one will refuse help from others.

I will give you a summary of what you learn about operations in the simplest language:

Learn platform rules: For example, the fission rules of social platforms are completely different from the push rules of big data algorithms. of.

The second study of human nature: The Internet is based on traffic and content as the core. In the final analysis, it still operates on people, but the form of communication with people is different from the real space.

All you learn is to grasp human nature, use rules, and achieve your business goals!

Hope it is useful to you!

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