Compared with the traditional model, the loan big data mainly rely on powerful database resources, customer-centric, after analyzing and integrating the data, accurate capture of the user base, and then through the appropriate marketing channels, to meet the needs of the user's colleague also increased customer turnover.

Loan app registered users. Keywords provide SMS template customers basically have a certain loan needs, for marketing is the best resource. Customers are registered users of the loan app has a particularly high intention, the conversion is also easy.