Major Brands in the New Tea Drinks Industry: Tea Yum Yum, Xi Cha, Nexue's Tea (02150.HK), etc.

Core data in this article: China's ready-made tea drinks market size, total number of stores in China's new tea drinks category, and the share of stores in China's major beverage categories

"New tea drinks" enter the 3.0 era, with a market size of hundreds of billions of dollars

"New tea drinks" enter the 3.0 era, with a market size of hundreds of billions of dollars.

"New Tea Drinks" is becoming more and more popular in the public's life, and is broadly defined as a collective term for all kinds of drinks processed and sold on-site in specialized beverage stores. Now, the new tea drink has developed from 1.0 to 3.0 stage, brand IP; standardization, normative development; present "personality + diversity" rich elements.

With the enhancement of consumer spending power in China, people's taste requirements for beverages continue to improve, ready-made tea drinks compared to traditional tea drinks taste better, the choice is more abundant because of the favored by consumers. At the same time, people's demand for food health enhancement makes the main more quality tea base and healthier ingredients of the new tea drinks in a short period of time to realize the bend, China's ready-made tea drinks market rapid outbreak. 2020, China's ready-made tea drinks market size of 113.6 billion yuan, a year-on-year growth of 6.87%.

In 2020, the new tea drink stores accounted for the highest proportion

"China Catering Data 2021" in China's beverage stores are mainly divided into the new tea should be, coffee shops, ice cream and some other mixed stores, and in the subcategory of beverage stores, all kinds of new tea drink stores accounted for the highest proportion of 65.5%; coffee shops accounted for about 16.3 percent; ice cream accounted for 7.1 percent.

The number of stores in the new tea drink category in 2023 is expected to exceed 500,000

The 2021 New Tea Drinks Research Report shows that at the end of 2019, the total number of stores in China's beverage stores was about 427,000, and at the end of 2020 the number of stores was about 596,000. Among them, the new tea drink category accounts for the highest proportion of stores, amounting to 65.5%, with about 378,000 stores, and it is expected that the number of new tea drink stores in 2023 could reach 500,000 stores.

Brand chaining will become a trend in the development of beverage stores

The 2021 New Tea Drinks Research Report shows that by the end of 2020, the chaining rate of beverage stores will reach 35%, exceeding the average chaining rate of 15% in the restaurant industry. The importance of "branding", since the explosion of new tea drink brands such as Hi-Tea and Nesco, more and more people feel the importance of the brand, the brand brings a product premium, is irreplaceable. The tea drink is even more so, now the new tea drink brands are in the direction of becoming a healthy, fashionable chain brand development.

New tea drinks industry development prospects, compound growth rate is expected to reach 20%

Since the new style of ready-made tea drinks focus on the quality of the product also has a social value, and therefore loved by consumers. In recent years, China's new-style tea drink consumers on the new-style tea drink user stickiness is high. And like drinking coffee, tea drinks can be addictive, there is a stable consumption frequency, there is a stable flow of customers, the income will be higher and higher, the new tea drinks market size is growing steadily. The 2021 New Tea Drinks Research Report expects the industry to grow at a high CAGR of up to 20% from 2021-2026. Foresight believes that by 2026 China's new tea drinks market size is expected to reach 300 billion.

The above data refer to the China New Style Tea Drink Industry Market Outlook Forecast and Investment Strategy Planning Analysis Report by Prospect Industry Research Institute