Drinking Water Market Research Competitive Landscape Analysis Key Enterprise Investigation Marketing and Market Development Trends Investment Analysis
Part I: Current Situation of the Industry
Chapter I: China Overview of the Drinking Water Industry
Section 1: Overview of the Development of Drinking Water in China
I. Definition and Classification of Drinking Water
II. Principles of Selecting and Protecting Drinking Water Sources
III. Nutritional Value of Drinking Water
IV. Analysis of Drinking Water Quality Standards
Section 2: Changes in China's Drinking Water Market
II. Trends in healthy drinking water
III. The advent of the era of direct drinking water
IV. Analysis of the advantages and consumption of various types of drinking water in the market
Third section: China's water resources security issues and countermeasures
I. Basic situation of water resources
II. Situation of the demand for water resources safety and security
Third, the construction of water conservation and pollution prevention society
Chapter II China's Drinking Water Industry Development Status
Section 1, 2009 China's drinking water industry operation analysis
One, 2009 analysis of drinking water production
One, 2009 analysis of drinking water production
One, 2009 drinking water market operation
Section 2, 2009 China's drinking water industry development Situation
I. Analysis of Drinking Water Import and Export Data in 2008
II. Water Quality Compliance Rate of China's Urban Drinking Water Sources in 2009
III. Crisis Faced by the Drinking Water Industry in 2009
IV. Integration and Expansion of the Drinking Water Industry in 2009
Third Section: Existing Problems in Rural Drinking Water in China and the Methods of Guaranteeing Drinking Water Safety
I. Current Situation and Problems of Drinking Water Safety in Rural Areas
II. Causes of Drinking Water Safety Problems in Rural Areas
III. Concerns of Drinking Water Safety Situation in Rural Areas
IV. Methods of Guaranteeing Drinking Water Safety in Rural Areas
Chapter III: Analysis of Drinking Water Related Industries in China
Section I: Soft Drinks
I. Analysis of China's Soft Drinks Operation in the First Quarter of 2009
II. Analysis of Soft Drinks Output in 2009
III. Analysis of Frozen Drinks Output in 2009
IV. Prospect of Acetate Drinks Market in 2009
V. Development Trend of the Soft Drinks Industry in 2009-2012
Section II Carbonated Drinks
Section II Carbonated Drinks
V. Analysis of China's Drinking Water Industry
VII.
I. Overview of Carbonated Drinks
II. Characteristics of Carbonated Drinks Market Development in 2008
III. Analysis of Carbonated Drinks Output in 2009
IV. Development Trends of Carbonated Drinks in 2009
Section III Tea Drinks
I. Analysis of Consumption Demand for Tea Drinks in 2008
II, Analysis of Refined Tea Production in 2009
Three: Competitive Landscape of Tea Drinks Market
Fourth Section: Juice Drinks
One: Characteristics of Fruit Juice Product Market Development in 2008
Two: Analysis of Mergers and Acquisitions of Juice Drinks Industry in 2008-2009
Three: Analysis of Juice Drinks Consumption Market in 2009
Three: Analysis of Juice Drinks Consumption Market in 2009
Three. Juice Drinks Consumption Market Analysis
Four, 2009 Fruit and Vegetable Juice Drinks Development Trend
Five, the future development direction of China's fruit juice drinks market
Section V Contained Milk Drinks
One, 2009 Liquid Milk Output Analysis
Second, the innovation of milk beverages analysis
Third, milk beverages, the market trends analysis
Section VI. p>
Section VI Functional Drinks
I. Characteristics of Functional Drinks Market in 2008
II. Functional Drinks Development Pattern in 2009
III. Functional Drinks Regulation to be Strengthened in 2009
IV. /p>
Section 1: Analysis of China's bottled drinking water market
I. Prospect analysis of high-end bottled water industry
II. Development trend of bottled drinking water industry in 2009
III. Analysis of the second largest water in China's bottled water market
IV. Development trend of China's bottled drinking water market in the future
Section 2: Analysis of China's bottled water market
Section 2: Analysis of China's kegged water market<
One, the development pattern of the barrel water market
Two, the problems of the barrel water market and its causes
Three, the development direction of the barrel water market analysis
Four, in 2009, the barrel water into the development of bottlenecks
Section 3, analysis of the mineral water market in China
One, the types of mineral water
Second, the development of mineral water market in China
Two, the development of China's Overview of the development of the mineral water market
Three, the development and management of mineral water resources
Fourth section of the analysis of the bagged water market
One, the bagged water market development prospects
Second, the characteristics of the development of the market for packaged drinking water in 2008
Third, the 2008 packaged Drinking water sales in 2008
Four, the problems of the development of bagged water in 2009
Section V. Analysis of China's pure water market
I. Analysis of the quality of pure water
II.
Overview of Functional Water
II. Functional Water Market Prospects
III. The First Functional Water Industry Standard Released
Chapter 5: Analysis of the Development of Direct Drinking Water Market
Section 1: Current Situation of the Direct Drinking Water Market
I. Overview of the Terminal Market of Direct Drinking Water Dispenser
II. The development momentum of the direct drinking water market in 2008
Section 2: Analysis of the development of water dispenser market
I. The current situation of China's domestic drinking water market
II. The working principle, types, and characteristics of water dispensers
III. Comparison of water dispensers with drinking water dispensers and barrel-filled water
IV.
V. The main sales channels in China's water dispenser market
VI. Existing problems in China's water dispenser market
VII. Several aspects of the water dispenser market should be noted in the future
VIII. Development Prospects
Three, the water purifier market development status analysis
Four, 2009 water dispenser concern trends
Chapter 6 China Drinking Water Regional Market Analysis
Section 1 Guangdong Drinking Water Market Analysis
One, the expansion of water enterprises in Guangdong in 2009 analysis
Second, the drinking water enterprises in Guangdong in 2009 Qualification rate analysis
Three, the development strategy of Guangdong water enterprises in 2009
Four, the current situation of the drinking water market in Guangdong in 2009
Five, the demand for drinking water in Guangdong in 2010
Section II Beijing Drinking Water Market
One, the analysis of the drinking water standards of Beijing in 2008
Second, the investment situation of drinking water in 2009 Beijing
Beijing Drinking Water Investment
Section 3: Analysis of Drinking Water Market in Some Regional Markets
I. Analysis of Yangzhou Drinking Water Compliance Rate in 2009
II. Analysis of Bottled Drinking Water Output and Investment in Northeast Market in 2009
III. Upgrading of the Scope of Drinking Water Protection in Wuhan in 2009
IV. Drinking water market urgently needs to strengthen the management
Fifth, Tibet high-end mineral water market competition strategy study
Sixth, 2009 Shanxi rural population drinking water situation
Part II Industry Market Competition Patterns
Chapter VII Drinking Water Market Competition Analysis
Section I Drinking Water Market Competition Patterns Analysis
I, Analysis of Price War of Drinking Water Market by Brands in 2009
II. Competitiveness of Low-end Small Brands of Drinking Water in 2009
III. Analysis of the Current Situation of Brands in Drinking Water Market in 2009
IV. Competitive Pattern of Drinking Water Brands in 2009
V. Analysis of Undesirable Competitive Behavior of Drinking Water Industry
Section 2: Competition in Segmented Industries Competition
I. Competition of Bottled Drinking Water in China in 2009
II. Analysis of Price War of Bottled Drinking Water in 2009
III. Competition between Mineral Water and Pure Water
Chapter VIII: Analysis of Key Drinking Water Enterprises in China
Section I: Farmer's Spring Co.
II. Company's Marketing Strategy
III. Company's Dynamic in 2009
Section 2 Hangzhou Wahaha Group Co.
I. Company Overview
II, Company Overview
II. Brand Development Strategy
III. 2009 Company News
Section 4 Master Kong (Ting Hsin Group, Taiwan)
I. Company Overview
II. Brand Development Strategy
III. 2009 Company News
Section 5 Lobelia (Guangdong) Food & Beverage Co. Ltd.
One, company profile
Two, the company's differentiated marketing strategy for bottled water
Three, the company's 2009
Section VI Shenzhen Danone Yiliquan Beverage Co.
One, company profile
Second, the development of the company's products
Three, the company's 2009
Section VII Shenzhen City, China
Second, the company's branding strategy
Three, the company's 2009
Section 7 Shenzhen Jingtian Food & Beverage Company Limited
I. Company Overview
II. Product Development of the Company
III. Company Dynamics in 2009
Section 8 Gadobao Group
I. Company Overview
II. Drinking Water Development of the Company in 2009
The Third Part of the industry marketing and development trend
Chapter IX Drinking Water Marketing Analysis
Section I Marketing Characteristics of Bottled Drinking Water
I. Demand
II. Mobility
III. Climatic and Regional
IV. Activity
V. Regional
VI.
Section 2: Exploration of marketing problems of bottled drinking water
I. Primary marketing objectives
II. Basis of brand positioning
III. Brand personality performance strategy
IV. Determination of market segmentation variables
V. The main appeal point of the product
VI. Delivery of water to the door and database marketing
VII. Deep Distribution
VIII. Management of Retail Terminals
Chapter X: Analysis of Drinking Water Market Development Trends
Section I: Analysis of Opportunities in the Drinking Water Industry in 2009
I. Forecast of Attention to First-Tier Brands
II. Impact of the New Mineral Water Standard on the Industry
III, Forecast of Leading Products in the Drinking Water Market
V. Inevitable Trends of Industry Development
Section II: Development Trends of Drinking Water Industry in 2009
I. Trends of Brand Expansion
II. Trends of Policies
III. Trends of Competition in Services and Brands
IV. Trends of Concentration
Section III: Development Trends of Drinking Water Industry in 2009-2012
Section III. The development trend of drinking water industry in 2012
I. The development direction of China's bottled drinking water in 2009-2012
II. The forecast of the implementation of the national project of healthy drinking water to households in 2009-2012
III. Human beings will drink purified water from toilets in the future
Fourth, the science and technology in the field of drinking water treatment in 2009-2012 Development Trend
I. Demand Trend
II. Analysis of Science and Technology Problems in Water Treatment
III. Analysis of the Current Status and Trend of the Development of Water Treatment Technology
IV. Analysis of Science and Technology Development Ideas and Targets in the Field of Water Treatment
V. Recommendation of Key Scientific and Technological Research Directions in the Field of Water Treatment
Part IV Investment Analysis of the Industry
Chapter 11 Drinking Water Industry Investment Environment Analysis
Section 1: Economic Development Environment Analysis
I. China's Macroeconomic Development in 2008
II. China's Macroeconomic Operation Analysis in January-May 2009
III. China's Macroeconomic Trend Forecast in 2009-2010
IV, 2009-2010 investment trends and their impact on the forecast
Section II Policy and Regulatory Environment Analysis
I. Packaged water market mechanism is initially formed
II. April 2009, "drinking natural mineral water test methods" national standard formally implemented
III. Section III Social Development Environment Analysis
I. Analysis of 2008-2009 Consumer Price Classification Index
II. Analysis of National Income in the First Quarter of 2009
III. Total Retail Sales of Consumer Goods of the Nation from January to May 2009
IV.
Chapter XII 2009-2012 Drinking Water Industry Investment Analysis
Section 1: Drinking Water Investment Analysis
I. Analysis of Drinking Water Investment Status
II. Pipeline Drinking Water Investment Opportunity
III. Strategic Analysis
Section 2: Drinking Water Industry Development Strategy Study
I. Technology Development Strategy
II. Industrial Strategic Planning
III. Business Mix Strategy
IV. Marketing Strategic Planning
V. Regional Strategic Planning
VI. China's Drinking Water Enterprise Development Strategy 2009-2012
One, adhere to the core business
Two, build high-quality channels
Three, integration of high-quality resources
Four, to enhance the operating capacity