The passionate belief of Rexchip partners is to "create lucky moments and inspire a better life". This belief reflects Ruixing Coffee's dedication to creating a better life experience for customers and providing high-quality consumer experiences through in-depth cooperation with high-quality suppliers in various fields through a new retail model that utilizes mobile internet and big data technology. Ruixing Coffee (China) Co., Ltd. was founded on March 28, 2018, with Ruixing Coffee (Hong Kong) Co., Ltd. as its shareholder, headquartered in Xiamen, Fujian Province, and legally represented by Guo Zhenyi.2024 In January 2024, Ruixing Coffee (China) Co., Ltd. underwent industrial and commercial changes, and its registered capital was reduced from US$1.625 billion to US$1.225 billion.