It was drizzling in Beijing on the night of May 15, but that didn't seem to quench the enthusiasm of fans, and the Bird's Nest stadium was still filled to capacity with nearly 40,000 people who came in from all directions. As expected, the words "hammer phone" hit the top of the microblogging hot search list at about 8:50 p.m. last night.

This is a flagship launch event, the number of people on the scene reached a Guinness World Record-breaking nearly 40,000, using all the country's most mainstream core live platform, but the two products and a set of interactive programs have not reached the shock of the claimed "change the next 8-10 years," and even put aside all the gimmicks, these products are slightly disappointing. Even without all the gimmicks, these products are slightly disappointing.

Luo Yonghao has failed to change the world, and what's more worrying is where he's headed with Hammer Technology at the helm.

When Luo Yonghao released the Nut R1, he spent just over ten minutes explaining the appearance and performance, with many of the major selling points swept under the rug, such as the Snapdragon 845 processor, wireless fast charging, a pressure-sensitive screen, and optimized night shots. In the end, the time spent explaining the R1 took up less than 10 percent of the entire launch length.

No matter how important the products that followed were, this shouldn't be what a flagship product deserves, not to mention the fact that Hammer hadn't released a flagship phone in nearly 600 days before this, and Hammer fans had waited too long with too much pent-up anticipation. But the R1 did become a supporting player at launch, and in terms of product, it's a flagship release that doesn't do anything wrong, but lacks pop.

After the conference, some media even asked if Hammer will expand its product categories in the future to focus on the layout of pan-technology products, which was refuted by COO Wu Dezhou. In Wu Dezhou's view, cell phones will be the focus of Hammer's business for quite some time in the future. He even mentioned product plans to work with Qualcomm to push 5G terminals as early as next year.

Even though we've seen Hammer release air purifiers before, cell phones are still Hammer's most prominent sales product. But the embarrassing thing about Hammer is that it hasn't been able to get much of a boost in sales. one of the figures mentioned by Lao Luo at the release of the Nut 3 on April 9 showed that Hammer's best-selling phone, the Nut Pro, sold 1 million units in about six months. This data is feared to be less than a week's sales of the head manufacturers.

Additionally, according to a report from Aurora, the Nut Pro accounts for half of Hammer's model retention. In addition to the age too far away T1\T2, the flagship M1/M1L total **** accounted for only 10.31%, on the one hand, this is because the hammer in the past two years no flagship product launch, on the other hand, but also objectively promote the hammer technology cell phone product unit price tends to thousand dollars.

Luo Yonghao conference are not as much as the original laugh, the phone is even less selling point.

Source: Sohu