Mention of Gome director Du Juan, that once in her husband Huang Guangyu in prison after the words "out of prison to give you a complete Gome", a Mrs. Huang was forced by the times into having Dong Mingzhu general "iron fist" woman, such a charming woman, there must be many moving stories. There will be many moving stories.

Employees are honored as "Mrs. Huang"

When it comes to Du Juan, many people know that she is the Gomez Huang Guangyu jailed, hold up the entire Gomez woman. Financial origin, know finance know English, Du Juan and Huang Guangyu first acquaintance in the university after graduation, when Du Juan China Minsheng Bank lending commissioner. Huang Guangyu for the Gome loan thing to run around, get acquainted with Du Juan, dry fire, one to two on the two in 1996 into the marriage hall.

Cuckoo said, at the time of recognizing Huang Guangyu, Gome has been very good. Married to Huang Guangyu, Du Juan and Huang Guangyu in the cause of mutual support, a main internal and external, the Gome operation is well organized. And Du Juan also became Huang Guangyu in life and career wise assistant. Therefore, in the reign of Huang Guangyu, Du Juan is also called "Mrs. Huang" by employees.

"You come out, but also a complete Gome"

Everything seems so beautiful, in the career up, Du Juan may fantasize, whether you can slow down, as Jack Ma's wife, Zhang Yin, can focus on living a life of motherhood?

However, in 2010, Huang Guangyu was sentenced to 14 years in prison for illegal business, insider trading, etc. Huang Guangyu's imprisonment gave Gome a major blow to the outside world speculation: Gome will be Huang Guangyu's imprisonment and the "decline of the dynasty"?

The husband's incarceration, the same as the wife of the cuckoo when a stick. Lost the backbone of the family, the backbone of the company, is not the day from now on bleak?

Azalea ran to visit, see her husband withered, she said to him: husband, you feel at ease in prison rehabilitation, to your release, I give you back a better Gomez!"

Huang Guangyu eyes big: wife, I believe you!

Du decided to pack up their tears, to realize the elegant turn, transformed into "Mr. Du" decided to go out of the mountain Gomez.

"Standing on the wrong side of the staff a not fired"

Compared to Dong Mingzhu's decisive "Iron Lady" character, I think that the way Du Juan dealt with a more comprehensive reflection of a woman's external softness and internal rigidity of the way to deal with. Huang Guangyu's incarceration, Gome was once leaderless, and "go yellow" advocating more and more intense.

Huang Guangyu's position as a major shareholder is hanging by a thread, at the time of the crisis, Du Juan did not choose extreme methods to solve the internal struggle of Gomez, she first Bain capital to extend the olive branch, after stabilizing the Bain capital, began to travel in the Gomez between the forces of individual shares. Two and a half years, Du Juan regained the "steering wheel".

After regaining control of Gome, caused a lot of once "on the wrong team" employees panic, whether it will also be with Chen Xiao out of the game and from then on to lose the "rice bowl"? However, Du Juan on the "wrong team" people, one did not fire, on the contrary, as long as also entrusted with important responsibilities. Du Juan high intelligence approach, won the unanimous recognition of the executives, a long time away from the field of "Mrs. Huang" so stabilized the internal Gome.

When the shopper, from scratch to learn retail

The financial background of Du Juan, has not studied retail. Gome has just solved the internal problems, due to the Huang Guangyu incident and the loss of 8 billion Gome is in a state of abandonment, such as wanting to let Gome live, there is only one way: to do performance!

? Du Juan as a shopper

Although Du Juan has not been in contact with retail, in order to quickly become a marketing expert, she began to seriously exercise their skills. She often ran to Gome stores, but instead of walking around like before, she carefully picked out the problems in each store, not sparing a single detail. In order to become more familiar with the business, she also disguised herself as a shopper to make introductions for customers. For knowledge learning, she also never slack, this stage to focus on e-commerce, she has to e-commerce knowledge thoroughly familiar with. As a newcomer to the retail industry, everything has to be learned from scratch, hard work is natural, but she smiled and said that this is also a kind of training. Hard work always pays off, and she eventually led Gome to a profit of 1.2 billion. She put forward the "letter" culture, optimize stores, adhere to the "everything to consumer demand" business model, the transformation of omni-channel retailers, successful turnaround of losses to profits, and finally the revenue to 64 billion, completed an incredible miracle!

Du Juan realize the reversal of profit and loss and Huang Guangyu's teachings are inseparable. She said her husband nurtured herself. Huang Guangyu was sentenced to 14 years, but familiar with Gome dynamics. Azalea can visit her husband once a month, every time we meet, Azalea will be with her husband to exchange Gome operation encountered difficulties, and Huang Guangyu's superior business acumen also gave a lot of guidance to the Azalea. Du Juan in the use of professional knowledge to deal with Gomez investment institutions, Gomez everything is developing steadily.

Time can not be spent on such a small thing as hairdressing

The impact of the Internet, so that the profitability of Gome in 2011 for the first time in the loss. So, Du decisively cut off the beloved hair, no longer in the hairdressing waste of time, because, the times have not allowed her to waste.

After the short hair, Du Juan, as in the past, from scratch to learn Internet knowledge, for Gome to establish an online mall. Everything is in the exploration of the dive, it is gratifying that the first touch of the network of the Gome mall, although five times changed hands, but not a senior executive to leave. Du Juan also listened to Huang Guangyu's advice, in the crawling, researching the Internet, trial and error, and then put forward the "Gome - home beauty - the beauty of life," the brand's new proposition. That is, around the home and life, focusing on the development of Internet capabilities, empowering offline operational capabilities, to become a dual-platform *** enjoyment of online transactions, offline experience retail model, online to build products, connectivity and data capabilities, and offline focus on scenarios, theming, specialization, integration, and timely landing operational service capabilities, will be expanded from a single electrical appliances business-oriented to a home and life around the provider of products and services.

She wanted to make Gome into Tencent + Ali + Walmart. So, on the day the iPhone 6 was launched, Gome received an order for 80,000 units through big data analysis.

In 2017, Gome and Dong Mingzhu renewed their relationship for the first time after the live broadcast on the network, in the course of the program interview with Dong Mingzhu, Dong Mingzhu three times referred to Du Cuckoo "she is quite not easy". The two also set two small goals: Gree sold 20 billion in sales.

I don't want to be an entrepreneur, don't set me up as an entrepreneur

Gome's 30th anniversary celebration is one of the few high-profile appearances of Du Juan in public. She memorized her entire speech without improvisation, her eyes glancing at the teleprompter from time to time, her voice slightly trembling.

For an "iron-fisted" woman who has turned a business around, it is admirable that she can still run a small home and a large family in the absence of her husband. Some people call her a "businesswoman entrepreneur", but Du said, "I don't want to be an entrepreneur, don't say I want to be an entrepreneur, don't set me up as an entrepreneur.

These simple words reveal a woman in the "order" to receive the helplessness and heartache, Gome now on track to achieve profitability and Du Juan's own toughness is inseparable from the quality. A woman who should be able to do the boss behind the scenes, at ease with her husband's choice to raise her children, but because of her husband's momentary confusion and hold up everyone and the small family.

Du Juan said, "When Huang Guangyu regained control of Gome, I can come out, I can do something I like"

Now, Huang Guangyu in prison performance is positive, to get a sentence reduction, will be in 2021 "re-emerge". .

We look forward to the return of the king, bless Gome, bless this woman I admire!

She, a typical entrepreneur's family, a singable and charming women." In the face of danger, slit his wrists and arms; turn the tide and save the day", this is my deepest feelings for her in, she is not fighting for herself, but for the family, an industry representative of the business family and from behind the scenes to the front stage. Especially the moment she cut off her hair, put down the woman's tenderness, took up the responsibility of the strong, the pressure of the heavy, heavy responsibility can be imagined, but she is fine-tuning, focusing on the advantages of the tent, will be facing the edge of the crisis of an enterprise back from the dead. From her story reflects and gives us inspiration is: in the special period of enterprise development, stability overrides everything; can be high and low, can be up and down, in front of the crisis of the small family and everyone is fully committed, responsibility, calm response, with the conviction of victory and sense of mission to go forward. Finally, fortunately, time and the market have chosen to believe her, she did.