I think that Haidilao's behavior of privately labeling its customers violates their privacy. Maybe their intention is to serve customers better, but the act of "labeling" is clearly inappropriate.

A netizen reported that Haidilao tags its members and generates specific content about customers in its system. These contents include the customer's personality needs and appearance characteristics, etc., more exaggerated is even more customers were "labeled" like in the software to complain about the word.

In this regard, we joked: "I did not realize that Haidilao is also an association of appearance, to see people under the dish ah!" With the development of the matter, Haidilao also gave a response to this matter: "In order to continue to improve and optimize the customer's personalized service needs, store management personnel can be in the membership system on the customer dining personalized needs to supplement (such as spicy pot to remove the onion segment, lemonade with ice, etc.), but prohibited to the customer's physical characteristics to make a note."

But apparently netizens are not buying this, with some saying it's an invasion of privacy. Haidilao after the customer labeling, in the treatment of customers may be based on the labeling of the corresponding service, there is a kind of "see people under the dish" feeling.

If Haidilao really wants to provide better service to customers, I think they can consult each other's tastes when customers go to the store to eat. This not only strengthens the communication between the service staff and the customers, but also helps to provide better service to the customers accurately.

The information generated by web-based systems is sometimes not as accurate as it should be, and such information can lead to servers forming a false perception of the customer. In time, even if your starting point is good, but in essence, it will make the other person feel very uncomfortable, in the heart of the store and even this sign of goodwill plummeted.

In fact, such a thing did not happen only recently, there were similar examples before this. At that time, a netizen reported that because he saw on the Internet about "Haidilao labeling" information, so when he went to Haidilao dining, he told the clerk that he wanted to see his own label. Later, she saw the label that Haidilao had set for herself, and then the manager gave her some small gifts and apologized for the label.

Haidilao's development in recent years is not so smooth, after the high-speed development not only did not achieve good results, but also closed a number of stores, and even the phenomenon of loss. Haidilao's stock has also fallen again and again, which shows that they still have a lot to think about.

The main goal of the restaurant industry should be to serve the public while making a profit. It's understandable that you want to provide better service to your customers to make a higher profit, but you have to do it in the right way, otherwise it's just going to backfire.