1, market scale expansion: the market scale of China's live webcast bandwagon continues to expand, reaching 2.1 trillion yuan in the first half of 2023, and is expected to exceed 4.5 trillion yuan for the whole year.

2. Increase in anchors: the number of webcast anchors also continues to increase, and as of June 2023 has reached a total of 140 million accounts.

3, more problems: there are some problems and chaos in the development, such as some anchors have false propaganda, malicious competition and other behaviors; some platforms have problems such as lack of supervision, data forgery, vulgar content; and there are also risks such as poor quality of goods and no protection after sale.