Beijing Gome and Beijing Dazhong "Green Energy Saving Consumption Festival" will be held from April to September. During the event, the two companies will introduce a series of policies to benefit the people, and provide Beijing consumers with various preferential activities such as "trade-in subsidies+energy-saving subsidies+subsidy coupons" to release the potential of green energy-saving consumption, meet consumers' purchasing needs and promote the popularization of green energy-saving home appliances.
At that time, consumers in Beijing will open the true hAPPiness app and enter the coupon collection page through the entrance of "Home Page"-"Beijing Green and Energy Saving Consumption Season". Offline, consumers can go to Beijing Gome and Beijing Dazhong physical stores, enter the store to scan the QR code, and enter the "Beijing Green Energy Saving Coupon" coupon collection page to collect it. Beijing Gome and Beijing Dazhong are expected to issue about tens of thousands of green energy-saving vouchers.
It is reported that Beijing green energy-saving vouchers can be collected by consumers every month, with a total amount of 900 yuan, namely, two 50 yuan vouchers (consumable in 500 yuan), two 100 yuan vouchers (consumable in 1000 yuan), 1 200 yuan vouchers (consumable in 2000 yuan) and 65438.
It is understood that on March 30, Gome True Happiness APP and Gome have signed 100 billion-level strategic cooperation with home appliance manufacturers. This cooperation is regarded by the outside world as a key measure of Gome's "home life" strategy, which promotes the development of Beijing's home appliance market in a green, energy-saving and intelligent direction, and further demonstrates the recognition of Gome's strategic layout and new business model by industry partners. This 100 billion-level strategic cooperation can be seen as Gome and home appliance manufacturers in the "home?" The strategic accuracy of life. Based on this strategic cooperation, Beijing Gome and Beijing Dazhong "Green Energy Saving Consumption Festival" has been supported by Haier, Gree, Midea, Tai Fang, Skyworth, Boss, TCL, Wan Jiale, Changhong, Meiling, Samsung, Smith, Panasonic, Wanhe, Supor, Tianke, Cobos, Lake, Hisense, Glory, vivo and OPPO. Manufacturers and merchants will introduce more competitive products through complementary resources in this consumption festival.
Dai Yuxiong, general manager of Beijing Dazhong Electric Appliances Co., Ltd. introduced that Dazhong Electric Appliances Co., Ltd. and Beijing Gome, as participating units of green energy-saving household appliances, actively responded to the call of the government and participated in the "2022 Beijing Consumption Season" organized by Beijing Municipal Bureau of Commerce to promote green energy-saving consumption. He said that at present, most families in China have entered the peak period of electrical appliances upgrading, and activities such as "trade-in" and "energy-saving subsidies" of True Happy APP and Gome have provided genuine subsidies to consumers and reduced the cost of "new" replacement.
Chu Yongbing, general manager of Beijing Gome, introduced that during the event, Beijing Gome and Beijing Dazhong simultaneously launched the trade-in and energy-saving subsidy activities to continue to make profits. In terms of trade-in, consumers can get coupons of 100 yuan, 200 yuan, 300 yuan and 400 yuan after collecting the old ones successfully. Refrigerators, washing machines, color TVs, air conditioners, kitchen and bathroom appliances can be reduced by 100 yuan, 200 yuan can be reduced by 2,000 yuan, and 300 yuan can be reduced by 3,000 yuan. Among them, the subsidy for first-and second-class energy-efficient household appliances is 200-800 yuan. Household appliances such as refrigerators, washing machines, color TVs, air conditioners, range hoods, cookers, micro-steaming ovens, small household appliances, water heaters, etc., whose energy efficiency label is Grade I or II of China Energy Label, will be reduced by 200 for each energy-saving product purchased, and the highest subsidy will be given to 800 yuan.
At present, Gome continues to deepen its cultivation in the second phase of the "home and life" strategy, creating "online, offline, supply chain, logistics, big data &; Cloud, * * * enjoy * * build "a six-in-one" platform for all retail ecology * * * ". Li Juntao, vice president of Gome, said that with the help of two platforms, True Happy App and Gome, Gome has reached in-depth cooperation in terms of increasing the number of terminal stores, giving priority to new products, customer experience, service upgrade and supply chain guarantee. At the same time, with the upgrading of new retail model and e-commerce distribution model, it has launched new forms of business cooperation, such as large-scale brand festival activities, enabling online and offline sales, and actively integrating the resources of both parties to realize complementary and open resources. At present, Gome Retail is creating a full-scenario and full-link consumption experience with deep integration of online and offline to provide users with better services.
Li Juntao emphasized that since April, 2022, the head manufacturers of ZhenkaiAPP and Gome United Electric Appliances have made heavy profits, with low prices as the core, and further gave back to consumers through online and offline dual platforms and omni-channel Tesco. During the event, consumers can enjoy the dual subsidy benefits of "trade-in subsidy" and "energy saving subsidy" when purchasing household appliances, which has brought many super explosive products to consumers and successfully unlocked the new experience of omni-channel Tesco.
Editor/Fan Hongwei