The typical practice of foreign operators of big data

Currently, whether for Internet companies, telecom operators, or emerging startups, the business model of big data and its data generation, convergence, analysis, mining until the application has not left the field of the Internet.

? At present, the domestic operators of big data is still in the stage of trying, foreign mainstream operators have long been the application of big data, in which there may be some experience to learn from. Telefónica has launched a broadband network end-user experience management program and a system containing more than 60 user experience indicators to support online billing systems, probes, network controllers, business support nodes, domain name systems and other network nodes to collect information. It also summarizes and integrates all the information collected and stores it in a database, providing a data basis for user experience management. Telefonica has also worked with market research firm GFK to analyze and package data, making it more useful, and in 2012 established Telefonica Dynamic Insights, a big data division that analyzes and packages data to help customers make reliable predictions. For example, it launched the "Smart Footprint" product, which analyzes the distribution of customer traffic based on city zoning to inform government transportation and business location choices. In addition, in 2014, Verizon established a Big Data Analytics Lab in California as a hands-on research and development center for data analytics, providing the company with a hands-on platform for data analytics, artificial intelligence and machine learning activities. Verizon's application of big data is mainly manifested in targeting specific consumer groups by extracting social media data, which is used more frequently by young users, to gain an in-depth understanding of users' consumption behavior and potential needs. in October 2012, Verizon set up the Precision Marketing Department to fully explore and analyze user data information, to gain insights into users' needs in order to carry out precision marketing, to provide data support for advertising, and to launch the Precision Marketing System for the IMS. In October 2012, Verizon set up a precision marketing department to fully analyze user data information, gain insight into user needs for precision marketing, provide data support for advertisement placement, and launch commerce for the ISIS payment system. In addition, Orange Business Services, the communications solutions division of France Telecom, uses big data to improve service quality and optimize user experience. For example, by segmenting customers and analyzing the data records of millions of phone calls made by customers, Orange Business Services focuses on who they call and how often they call, which effectively improves the accuracy of the churn prediction model, and also analyzes the data on call drop rates to find overloaded networks and carry out maintenance and expansion. On the other hand, Orange Business Services also applies big data to the field of public ****services, such as analyzing the data records generated by vehicles on highways every day to help vehicles obtain timely and accurate information and improve road accessibility, and Orange also carries out big data application competitions in the field of IT systems to fully explore the value of big data.? Summarize:? In the future, entering the industrial Internet era, data from generation to application will inevitably leave the Internet environment and enter the physical environment. Therefore, the industrial Internet era is a brand new era of integration of the physical world and the digital world, which will inevitably bring a huge impact on the existing big data business model.

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