1. and stores around the demand for people to establish an instant connection

In the stores around the campus within a radius of 3 kilometers, when someone searches for "elementary school math training", "Huanggu District junior high school When someone searches for "elementary school math training", "Huanggu District junior high school culture class tuition which is good" and other questions with high business value, we will display the organization's information to them. In addition, it shows the distance to the store in the display results, which stimulates the geo-targeted people's willingness to consult and visit the store.

2. Open "online store" for neighboring customers

Open "online store", when the netizen's search needs and store business match, it will be in the results of the first page. The closer the store is to the netizen's location and the more relevant it is, the more priority it will be given. This provides a valuable opportunity for small organizations to gain access to customers in their neighborhood.

3. proactively push the electronic DM sheet for the surrounding customer groups

In addition to waiting for parents to search, the agency can also take the initiative to the target area around the store, in line with the target characteristics of the population to take the initiative to expose, such as: to the store as the center, selecting the surrounding parents of elementary school students aged 30-45 years old to advertise, which is equivalent to sending a DM sheet to parents around the agency. The parents of the organization sent a DM sheet, and look before billing, so that the precise scope and results, can significantly save costs and avoid waste.

1. Data collection and analysis

I believe that every organization would like to know where the parents of the students who come to the store live, and what are the characteristics of the TAs, i.e., what kind of people are more willing to choose my organization. If we can understand what kind of people the parents of the neighboring schools are, what TAs like and what characteristics they have, will it be more informative in the future marketing? We can collect the data characteristics of the people in our stores and neighboring schools through offline big data collection, such as collecting some data during parent-teacher conferences.

2. Crowd Continuous Media Tracking

All is well after collecting data? In addition to insights that summarize their sources and characteristics, the ongoing impact on them is key. For example, when we anchor the target group in the parents' meeting, when TAs leave the school, when they watch videos, when they read information, when they shop, when they travel ...... at any moment when they use any APP, they can see the organization's ads, compared to the traditional parents' meeting to issue a DM sheet, acceptance of which is only once, or even do not look at the situation of the target group. The whole network will be easier to "brainwash", there is always a moment will see, will be impressed.

Marketing is never an aimless advertising, but according to the size of the enterprise, stage, goals, needs, characteristics and other factors of an all-round integrated consideration, to adapt to their own situation and effective solutions.