The era of big data is having a huge impact on enterprise decision-making, but also triggered reforms in a variety of levels of the enterprise field, covering decision-makers, decision-making technology, decision-making thinking and other aspects, while the arrival of the era of big data has also led to a fierce collision between traditional decision-making thinking and decision-making thinking of big data.

Big data for the market has produced a huge vibration, but also triggered a series of problems. Some enterprises seize the opportunity to take advantage of the situation and occupy more market space, while some enterprises because of the decision-making thinking can not adapt to the context of the era of big data and be eliminated by the times. The current status of enterprise decision-making is the traditional decision-making system to the transformation of big data decision-making system, in this transformation process will trigger and expose many problems, there has been a trend of big data decision-making way to replace the traditional decision-making way.

Big data makes decision-making more objective and effective with its richer data types, more perfect access, more professional data analysis and other advantages. In the decision-making process can be avoided because of the decision maker's subjective factors and emotional factors caused by decision-making errors, more objective analysis of market data, to develop a more scientific and accurate decision-making, so big data to replace the traditional decision-making approach has become inevitable.