Self-media money can be considered in the following ways: i. Advertising cash: the use of websites or social media traffic to undertake advertising, and to charge a fixed or by clicks; advertising cash is a common way of self-media, which can be realized in the following ways: 1. Direct advertising: self-media accounts can directly accept the cooperation of advertisers, and advertisers will directly pay the advertising costs to self-media accounts. This way is simple and easy to operate, but the prerequisite is that you need to have a relatively large number of visits to the self-media and a certain degree of market influence. There are mainly two ways of relationship marketing and content marketing in this way.2. Advertisement alliance: advertisement alliance is generally more stable in operation, and the advertisement resources and support services are also more abundant. Self-media accounts can be registered in the advertising alliance, and when the website or content of the self-media account meets certain conditions, the advertising alliance will provide advertising code. If the ads are clicked or purchased, a corresponding commission will be earned. This method is relatively low on access requirements.3. PPC (pay-per-click): On platforms such as Google AdSense, Baidu Promotion, Sina Ads, etc., self-media accounts register to become promotional users and paste the platform's advertising code into their own websites or apps, and according to the number of times that the ads promoted are clicked on by the users, the self-media accounts can get the corresponding advertising costs. It should be noted that when choosing the way to realize advertising, you need to take into account factors such as your own user group, website traffic and content theme, and choose the right way to improve the effect of realization. At the same time, do not put a large number of advertisements in the website, which will affect the user experience, and also pay attention to the authenticity and legitimacy of the advertisements, so as not to affect their reputation and image. II. Content payment: providing high-quality content or paid membership services; content payment, that is, providing high-quality content or paid membership services, and carrying out the corresponding charges. If you want to cash in on your self-publishing by paying for content, you can do it in the following ways: 1. Provide high-quality professional content: you need to provide high-quality articles, videos, audios, pictures, courses, and other professional content, so that users will feel that your content is of high value and that they need to spend money to get it. 2. Determine the way to charge for your services: choose the way you need from the several common ways of charging for your services, such as subscription, per-membership, package payment, etc. You also need to determine the fee. At the same time, you also need to determine the charging standard, i.e., what content to charge, the number of times to charge, and the amount, etc. 3. Establish a membership system: establish your own membership system, so that your customers can sign up, log in, and spend money to become your paid members. You can use third-party payment platforms, such as Yuzan, Alipay, WeChat Pay, Paypal, etc. 4. Publicity and marketing: In the page of your self-publishing account, add a special area for paid members, so that the users can learn about your paid services and paid contents here. Promote through social media, email marketing, seo, etc. to attract more fans to become your paid members. Note: 1. Don't ignore free content, free content can attract more users and enhance their trust.2. Make sure your content can meet your users' needs, otherwise they can't accept your paid services.3. Update your content in time to make sure your members get high-quality services, retain and expand your paid users.4. Don't overuse marketing tools to avoid give users a wrong impression. III. Platform share: utilize the sharing mechanism of social media platforms to gain income by obtaining a share of the revenue provided by the platform; platform share, i.e., providing the traffic or advertising resources of the self-media account to the platform and obtaining the commission shared by the platform. The platform share varies according to the platform's policies and services, and there are mainly the following two ways: 1. Fixed share: this way is basically a fixed period of time, such as a year, the platform and the self media account to reach a cooperation, the pricing is agreed *** with the proportion of the share, usually the platform share ratio between 20% and 30%. 2. Share by clicks: this way is a relatively new way, each Advertising clicks will generate a certain amount of income, in this case, the platform and the proportion of the share of self-media accounts will change, directly affecting the platform to obtain revenue and self-media accounts to obtain revenue, usually the proportion of platform revenue between 50% and 60%. Either way, the self-publishing account needs to register or upload content on the platform, and the platform will distribute advertising revenue or other types of revenue to the self-publishing account. Different platforms may have differences in the share ratio, charge rate, and settlement cycle. Self-media accounts need to understand the platform's service content and policies, and choose a platform that suits their needs for cooperation. IV. Offline marketing: using offline activities or promotional services to bring traffic and exposure to the self media site; offline marketing is a way to extend the self media channel to the offline, through offline activities or promotional services, to bring traffic and exposure to the self media site. Here are a few common offline marketing methods: 1. Business cooperation: you can cooperate with neighboring merchants, event planning companies and other business organizations to provide them with online promotional support and offline promotion in their activities, such as brand cooperation, sponsorship of events, large-scale exhibitions or conferences, in order to gain more publicity and exposure opportunities. 2. Offline sharing sessions: organize offline sharing sessions for target Professionals and their fans, to share their experience, insights and expertise, so that more people understand their own website and their own personal brand. 3. offline salon activities: in the city center of high-end hotels or conference centers to organize offline salon activities, can be hundreds of high-end audience, you can also choose to smaller scale, different areas of the professionals *** with the same discussion on certain topics, to expand their influence and visibility. 4. traditional salon activities: to promote their own influence and visibility. and visibility.4. Traditional media promotion: you can advertise or cooperate with traditional media such as radio, TV, newspapers, etc. to attract more people to come to know and visit your site.5. Publicity channels: by placing advertisements, posters, flyers and other promotional materials on public **** occasions, transportation, or by using a large screen or LED screen to put advertisements and introductions, to bring the self-media sites more more external exposure. It should be noted that offline marketing needs to be based on its own positioning and target groups, choose the appropriate ways and occasions to publicize and promote, and at the same time need to focus on interactive communication with target customers, establish good trust and cooperative relationship to improve customer retention and stickiness. V. E-commerce promotion: using the affiliate promotion model provided by the e-commerce platform, users are encouraged to purchase products within the self-media site and receive promotion commissions. E-commerce promotion is to promote the development of an e-commerce website through various marketing tools to increase website visitor traffic, sales and brand awareness. Here are a few common ways to promote e-commerce: 1. Search Engine Optimization (SEO): through targeted optimization of website content and structure, to improve the ranking of the website in the search engine, to attract more search traffic, and to increase the website's visibility and popularity. 2. Search Engine Marketing (SEM): placing ads in the search engine's paid ads, to guide the user to visit their own website, when the user clicks on the ads, pay according to the amount of clicks, and then pay for the ads. 3. After the advertisement, pay according to the clicks, and increase the exposure and conversion rate of the website.3. Social Media Marketing: Use social media platforms to build up their own fan base, attract target customers, and carry out online marketing, such as sending microblogs, opening WeChat public accounts, doing Facebook, Instagram and so on. Through various activities to increase attention, information exchange and interaction, Internet word-of-mouth, to improve brand awareness, user loyalty and conversion rate.4. Email marketing: send event information, coupons, new product recommendations, etc. by email to attract users to visit the site and buy products.5. Big data marketing: extract information from the browsing and purchase data of target users, analyze user preferences, and then make personalized E-commerce advertising: Promote through various advertising channels, such as Baidu bidding ranking, Google ads, Facebook ads, etc., to improve website exposure and effect. E-commerce promotion needs to have a continuous and systematic plan, and it needs to choose the right way to carry out accurate marketing according to the needs, scenarios and bonus bottleneck points of the target customers, so as to realize the best promotion effect. It also requires continuous follow-up evaluation and refined governance of the promotion effect to achieve the target conversion rate and sales revenue. It should be noted that different types of self media content and target user groups require different ways to make money. Choosing the right way to monetize, and more crucially, providing quality content, is the only way to win the support and trust of users.