Although the international large-scale A-class auto show has been seriously affected, some people are "waiting for the opportunity" at the moment. That is the 8 18 car home global super auto show, which will open on August 18.
8 18 What is the car home Super Auto Show?
8 18 car home Super Auto Show is an auto shopping festival based on car home's huge traffic and rich offline channel resources. Integrating online advantages, based on professional product interpretation, plus big data's preference analysis for each user, thus bringing more detailed product interpretation. Not only that, but also the two-way linkage between offline and online has been realized, giving consumers a novel shopping experience and giving the automobile industry a brand-new gameplay.
Last year, the first 8 18 car home Super Auto Show was very eye-catching and was called "the car was late" by the car circle. The comprehensive traffic reached 65.438+53 billion person-times, and the total number of double topics in Weibo exceeded 500 million, ranking third in the hot topic list that day.
As the second session of this year, this event is even more grand. In order to "refuel" the China automobile market during the epidemic, awaken the depressed customer demand and create more possibilities, the 8 18 car home Global Super Auto Show has created three core highlights, which is an unforgettable automobile prosperity for both the industry and users.
One of the three core highlights: big data intelligence
Live broadcast, big data, online celebrities bring goods.
These novel internet games have been integrated with automobile marketing, but there are various indications that automobiles, as bulk consumer goods, cannot be confused with low-cost FMCG. If selling cars by live broadcast is the next industry trend, then the form of live broadcast should be built on a platform, and 8 18 car home Super Auto Show is undoubtedly the best choice.
As the leader of vertical media in automobile circle, car home has huge user data, and can recommend models to users according to their preferences, so as to make targeted recommendations. In the past, the "Miss Sister" at the auto show will also be presented on the user's mobile phone screen as an intelligent assistant. Every user can interact while watching the car and have an immersive experience.
At the same time, users will have a higher degree of freedom and can choose the models they are interested in. The intelligent assistant can lead users to visit the exhibition according to the model selected by users.
There is a "C-position" on each platform, and the model of each C-position booth is determined according to users' own preferences. If the user is particularly interested in a car of this brand, then the "C position" on the booth of this brand is this car.
Not only does everyone see different cars, but even if they see the same car, everyone sees different introductions and displays about cars. The intelligent assistant will give priority recommendation according to the product points that users pay attention to. For example, if you look at the BMW 3 Series, different people pay attention to different things. Some people may see the power problems they care about, while others may see the spatial data they care about. In short, "thousands of people and thousands of faces" show all the information of a car, which is a new situation that has never been seen in offline auto shows before.
The second of the three core highlights: various forms of interpretation, big coffee takes you to see the car.
For online auto shows, what users are most worried about is that they can't touch the real car and lack perception, which is a barrier that no matter how subtle ar technology can't cross.
However, to be fair, there is no difference between the auto show at the auto show and the auto show at the 4S shop. Most of the staff are sales, so they can simply list the vehicle configuration in a short time and provide an intentional price. This kind of communication is too simple and lacks value transmission. It is easy for users to consume impulsively, and it is difficult for brands to convey the real product value and retain more users.
Online auto shows can help users learn more about products. A large number of original content and evaluation test drive in car home, as well as many high-quality text contents in the car number, will become "car purchase tips" when users look at cars, helping users to see the comparison of various cars from a single model, and then realize online "one-stop car viewing".
Not only the text content, but also the video evaluation and live broadcast will become one of the ways for users to deeply understand the model when watching the car. Moreover, there are various unique perspectives of KOL, and every user watching the exhibition can find his favorite car critic. No matter what kind of comments you want to see, you can click on the link directly, which is much more convenient than watching cars and searching for comments at the auto show.
And different from the previous online auto shows, this year's 8 18 car home Super Auto Show will release many new cars. Users can quickly, comprehensively and accurately understand each new car through the above three ways, instead of being surrounded by a group of people at the auto show as in the past, and there is no way to know the advantages and disadvantages and driving experience of this car.
The third of the three core highlights: huge subsidies for real money!
Car demand has always been a difficult problem to solve. As mentioned at the beginning, cars belong to bulk consumer goods, and consumers should shop around before placing an order. People who buy cars every day are mainly divided into two types, one is holding money for purchase, interested in models, but have not made up their minds, and the other is looking for the biggest preferential price.
8 18 car home Super Auto Show adopts online and offline linkage, with 3-5 thousand dealers staying in one * *, which breaks through the offline restriction. Users can get discounts online, and they can see cars and buy cars offline, which not only makes the functions of products clearer, but also gives consumers more preferential information. Nearly 100 cities are linked together to serve users to buy cars offline.
For users seeking preferential treatment, car home also offered "real money" to subsidize users.
This time, car home jumped out of conventional thinking and joined forces with Ping An Car Manager, Ping An Bank, Ping An Pratt & Whitney and other institutions to launch a financial festival with the theme of "8 18 Financial Jubilee, 3 billion red envelopes in one summer", mainly covering two categories: auto finance and car owner finance, to help car owners buy cars and improve their quality of life.
In addition to ordinary car loans, there are several Mercedes-Benz E-Class, Audi A6L and BMW 5 Series discount activities. Users only need to make an appointment in advance to qualify for seconds kill. After getting a 60% discount on "Seconds Kill", the user will arrive at the offline store through the exclusive 10% down payment lease scheme of Ping An Car Manager, and only need to pay 10% of the car price to drive away.
In addition, 8 18 Finance Festival also cooperated with Ping An Property Insurance, China Ping An Life Insurance Company of China, Ping An Health Insurance and Ping An Endowment Insurance to launch a variety of cost-effective insurance, enjoying 30% discount and 20% discount.
abstract
Domestic A-class auto shows mainly focus on the release of new cars, with a maximum of one million people, while the coverage of local small auto shows is limited.
As the largest automobile consulting platform in China, car home has a huge number of users as the foundation. Last year, the first 8 18 auto show had1530,000 visitors, which exceeded the sum of all A-class auto shows and completely covered the total number of cars growing every year. It can be said that 8 18 car home Super Auto Show has the widest user coverage.
Nowadays, with the blessing of various technologies and all-round product interpretation, users can see the preferential information more intuitively and have a deeper understanding of the products, thus realizing the immersive online car purchase process. Although the long-term effect of this online sales has yet to be verified, with the continuous development of the industry, the ways of communicating with users have become diverse, and the way of online auto show may be the best choice.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.