1. Push high-quality content regularly over a long period of time

The most important thing for a high-quality public account to attract fans is its content, especially for start-up public accounts, there is no brand Image endorsement can only rely on content to attract fans.

2. Content must be differentiated

If the content style is too traditional, it will be difficult for you to compete with traditional media, and you can only enhance your own characteristics in content packaging. How can you package the same content to attract fans or let fans help you promote it spontaneously? The two public accounts “Sailei” and “Financial Lianhuahua” have their own styles in content packaging. Content differentiation will naturally make you stand out from the crowd of homogeneous content.

3. Mixed communities

Mostly in some forums, some related WeChat groups to communicate with others, or some question and answer platforms (Zhihu, Baidu know), etc., this is Your best chance to reach out to your potential fans. Once others recognize your analysis of some information or appreciate your evaluation of the field, they will naturally follow you. At this time, you can promote your official account. At the same time, you will also get to know some opinion leaders in the mixed community, and everyone will communicate with each other. Once you reach the top, he will spontaneously help you promote it, and his fans will naturally transfer to you. You can also negotiate with him and ask him to allow you to reprint some of his articles to improve the quality of the content of your official account.

4. Topic Marketing

Regularly plan some topics and list two types of examples. First, you can plan some long-term topic reports that are consistent so that fans who follow them will follow them for a long time and increase their loyalty. Second, plan some topics for fans to discuss together, select high-quality comments, summarize and edit them into a push article. This will make fans feel recognized and at the same time find a sense of honor and belonging in your official account.

This is just the early stage. I believe you also know that it takes a lot of effort to really run a public account. If you want to know more about how to quickly master the operation of public accounts, you can go to Zhangshang Big Data-Industry Trends to learn more.