1. Industry analysis

No matter which category to do is certainly to their own to start the category through a certain understanding, the following men's bags category as an example, look at the industry trend in the last month

From the above market trends as a whole, our market is still relatively stable, and recently did not because of the time or other reasons fluctuate a lot. On the one hand, as long as the quality of our baby style to choose the right, do not have to worry about because of the season or the market crowd flow changes into the off-season, on the other hand, also shows that the market competition will be more intense, the search volume as a whole does not move, but the rivals in the gradual increase in the number of more considerations, if in the limited budget or the ability to seize more traffic.

2. Baby how to build

The store itself positioning: we want to do is high-end goods, or mid-range or low single, these themselves in the store before the application when you have their own goals in mind. Before the promotion, we have to have a deep understanding of the positioning, the positioning of the store around the store atmosphere to build and product selection. That we are operating in this store, our positioning is a mid-range store, customer orders in the 50-60 or so, the following analysis is also around the positioning of our store to carry out the selection.

Selection of styles: styles, quality over, traffic has, activities to do, that from our pursuit of explosive believe that is not far away. The following side summarizes several aspects of the data to give some advice on the selection of models, often at the beginning we will be on some of the new feel good baby, the first shelves and promotion, the process we have to pay attention to the data has the potential of the style.

Free traffic selection: many small sellers may have limited funds will not be direct advertising, then we can utilize the tool is business staff in the background of some of the free baby information.

Many cabinets want to sell the idea is right, but we opened a new style generally will not have any transaction, so the main concern is also a visitor number of recent changes in some trends, as well as the collection and purchase of these two points of the trend of the above chart is also more obvious that the purchase is rising although not much, the collection of fluctuations, but also rising, the number of visitors is also gradually rising, at least! The style customers are like, so we must be more consumer heart go.

Paid traffic selection

For some of the funds sufficient for the cabinet, the new product will come up with paid promotion, such as the most common through train, this side of the same for the above this is to do some of the through-train promotion, a lot of people are going to do some test plan, this side also did some test data.

Careful owners can see this side of the same period is actually on a lot of styles, but basically do low import traffic to test, on the one hand, limited funds on the one hand, but also does not affect their own test.

This core concern is still the flow, purchase and collection of these three pieces of data, choose the high main (Note: a plan to join the style, flow more clicks, collection and purchase high, itself in the same conditions stand out, you do not take as the main push will not be able to go)

Integrated above the two ways if a style really has the potential to say whether it is the natural or Paid performance is going to be more prominent, as long as you can carefully observe.

Selected styles, in addition to the above mentioned a few of the most direct data, we also need to analyze the other data for this baby, such as the characteristics of visitors, the main source of the province and so on, these data for our stores to analyze the baby to do activities can provide some basis, or for the through-train this piece can be targeted to open some of the crowd packages, geographic area of the settings to import more accurate traffic. To import more accurate traffic. In the business staff background is also a period of time in the past visitors of each style of statistics, and these are free

The above data are available for a style whether you can do pop provides a lot of basis, after the thing is relatively simple, and continue to increase the exposure rate of this natural traffic is not enough to consider paying traffic to make up for the way is also the most practical, and the effect is very Very obvious, and so there is a certain basis for sales in the last official activities and then add a fire, the back of this want to not come is also more difficult, as for the store's own small activities, coupons and so on believe that you are also their own experience, this side is not to say more.

New pre-selection must pay attention to the collection of the purchase, there is the best deal, you can also do some collection of the purchase of small activities before the start.

Here's how to choose models and test models of the two tips

Method 1: come to the business staff - commodity - commodity effects, view 7 days or 14 days, 30 days of data (the smaller the amount of data to view the number of days, the more days), selected the baby's best performance of the first 3 (if each baby realized equal, the gap is small, then more than a few selected babies, according to their own actual situation from a flexible point of view). The situation is flexible), here the performance of the number of integrated collection, the number of additional purchase, conversion rate to determine.

These models will be selected, through the new test plan, measured the best performance models. Here also want to emphasize the authenticity of the data and chance. Measurement, I suggest that we spend more money, spend more money here, can spend less money in the future, may spend a lot less money. Each baby can have at least 200 clicks, preferably about 500 clicks, if you can have a higher click that would be better.

Because after the previous round of filtering, these 3 babies performance was not bad, and then through the through train filtering, and finally the collection + add the best performance of the baby, as the main push models.

Here also need to have a premise, is through the commodity effect of the first round of filtration, baby must have a certain amount of data. Without a certain amount of data to see the following method.

Method two: create a new landing page, put in the commodity effect in the top 20 baby, put drill show. According to the performance of the product, selected the best performance of the top 5 babies, and then these 5 babies through the through train to test the models, selected the best performance of the positioning of the main push. Here drill show the landing page of the number of babies, so you also need to adjust the position of the baby at regular intervals, while the future to avoid the inauthenticity of the data and chance, but also to ensure a certain amount of clicks.

3, the main push

Selected models, then the next is the main push. The main push when you need a small amount of capital investment, investment, risk and return is directly proportional. Doing business without investment is not realistic. Want the product to achieve the effect of the better, the faster, then the more money is needed. The size of the funds required for different categories is different.

For the standard products and the customer unit price is not high, the early need to accumulate enough sales. Taoist, is the best choice, through the Taoist quickly accumulate a wave of sales. After having sales, try to report the activity (at this time do not consider the impact of the main push models reported activity). After accumulating a wave of popularity, the baby will have a certain natural search and volume, and then through the through train hard pull a cycle (7 to 14 days), through train daily incremental budget.

For non-standard products, after accumulating a certain amount of evaluation sales, it is usually the through train direct pull. Why are all through-car? Through train by improving keyword rankings to bring traffic, in line with the buying habits of buyers, and the crowd is accurate, can better drive the growth of natural search.

The focus is on the conversion rate when pulling through car. Conversion rate of high products, Taobao will capture support. Therefore, the straight-through car during the hard pull, the baby should have a certain seductive activity offers to promote the conversion of the order. For example, full reduction, full delivery, free gifts and so on.

Buying and selling online stores to find the three countries of electronic commerce