Generally nowadays, the popular flow of students are invited to endorse many products. Because of the red star, his fans will be more, then he went to endorse the product, for the business is a better thing. Will attract a lot of fans to buy, but look at the current advertising market, some advertisers do not look at the actual situation, only focus on the popularity of the star, like before Wang Dongcheng also endorsed sanitary napkins, this thing has caused a great repercussion.
Why would you go and ask a male star to endorse sanitary napkins? Then this ad on whether he advertises to promote their products or is really confident in their products are. After all, a male star, he will not go really used this product, so whether this product is really doing as well as said, whether its quality is guaranteed, this will be a lot of fans of a big question.
While it is true that male celebrities also use cosmetics, it is also true that male celebrities do not study cosmetics as much as female celebrities do, so if a female celebrity is asked to endorse a cosmetic product, people should be more confident, but if a male celebrity is asked to endorse a product, you still need to think about it and consider whether the cosmetic product is really better, and whether the product is really worth buying.
I think I'm still a rational person, I won't blindly buy a product just because it's endorsed by my favorite person. I will still first on the Internet, will be based on the use of my friends to understand the effect of this product. If I really need it, and its effects can meet my needs, I will choose to buy it. After all, I'm not saying that I'm going to buy it because it's endorsed by an idol, it's because I really need it myself. Then I also happen to see a product that can satisfy me, but if the product doesn't work, I won't buy it even if it's endorsed by my favorite celebrity.
Nowadays, advertisers only focus on the flow of celebrities and choose who to endorse, so I think we as viewers should consume rationally and not go shopping blindly.