Recently, Hungry Mou announced the independence of its instant logistics platform Hummingbird brand, and upgraded the brand name to "Hummingbird ready to match". At the same time publicly announced that in the next three years, Hummingbird will build 20,000 all-digital distribution station, the establishment of digital intelligence open distribution ecology, the service will be expanded to more industries and regions.
Previously, when Ali announced the acquisition of hungry, Hummingbird was included in the "three-kilometer ideal life circle", providing 30-minute door-to-door service for Taobao, Tmall, Suning, and Boxmart, including Boxmart's "half-hourly service" and 24-hour home emergency service, "home emergency service" and "24-hour service". Family emergency service, "Tmall supermarket one hour", as well as many first-tier brands "online order store delivery two hours to reach" and other services behind the hummingbird's figure. According to the information provided by hungry, from Starbucks "special star delivery" in more than 30 cities, to thousands of large supermarket takeaway delivery, to drug delivery, Tmall store orders delivery, etc., Hummingbird into the Ali economy for more than a year, the local instant delivery system has become one of the key infrastructures of Ali's new retail! The local instant delivery system has become one of the key infrastructures of Ali's new retail. It can be seen that hummingbird has long been not limited to the circle of the hungry, but riding on the east wind of Ali's new retail rapidly expanding the business outward.
Wang Lei, partner of Alibaba Group and president of Alibaba Local Life Services, said that the comprehensive upgrade of Hummingbird not only means that it is the upgrade of the core competitiveness of Ali's local life, but also marks the beginning of a new round of changes in the local instant delivery industry. And this brand upgrade is not just an upgrade of equipment, it is the opening up of the entire Alibaba economy.
Wang Lei emphasized the progress of Hummingbird in the third and fourth tier cities, with the Hungry Moubei accelerating the business layout in the third and fourth tier cities, Hummingbird established an intelligent local instant delivery network is also expanding in more cities. Starting this year, Hummingbird has a nationwide delivery network. After fully integrating into the Alibaba Group ecosystem, Hummingbird has carried out a series of integrations, maintained a linkage with super brands, and serves the instant delivery of partners in various fields, including RT-Mart, Starbucks, Tmall, Ali Health, etc., and has accumulated and precipitated the ability to serve different industries in the process, and the local instant delivery system has become one of the key infrastructures of Ali's new retail. Wang Lei believes that at this point in time, the nationwide network that Hummingbird has, as well as the ability to serve various industries, can be opened up to customers and the entire industry.
Hummingbird delivery also cooperates with Starbucks, Ali Health, and major offline superstores to provide instant delivery services for a full range of commodities such as food, medicine, superstore daily use, flowers, and fresh food. It is reported that the new system of the catering industry in the whole chain, including from site selection, supply chain, to booking, queuing, code ordering, membership, instant delivery, payment, evaluation and so on. Among them, the "reservation" function in April this year in Hangzhou pilot.
Hungry co-founder and COO Kang Jia said, distribution of this industry from the catering takeaway, but today, whether it is supermarkets, fruits and vegetables have become the object of instant delivery. With the continuous expansion of service boundaries, the future will be the era of 10,000 stores that is the distribution, flexible and efficient logistics will certainly boost the flow of business.
Early last month, Meituan officially launched a new brand "Meituan distribution", and announced the opening of the distribution platform, will be in the technology platform, capacity network, industry chain upstream and downstream to ecological partners to open a number of capabilities. With the independent upgrade of Hummingbird's brand, this may mean that Hummingbird and Meituan will start a full-scale competition in the field of instant delivery.
On May 28, Danbird Logistics was officially unveiled at the 2019 Global Intelligent Logistics Summit. At the first brand conference, Danbird CEO Li Wuchang announced that it will use digital technology and intelligent algorithms to unite the upstream and downstream of the distribution network, upgrade the national landed distribution service, provide a variety of solutions for merchants, and provide consumers with a high-quality logistics experience for local life. It is understood that the bird by the bird of the joint landing with a number of distribution companies *** with the launch of a new service brand, focusing on the provision of regional, localized distribution services, is committed to doing the ultimate experience of the local life logistics service providers, unlike the "through the system" courier company.
In fact, the local distribution service of the bird has a long history, mainly through investment in Zhejiang Sesame Open Door, Nanjing Shengbang Logistics Company Limited, Chengdu Dongjun Express Logistics and other regional distribution companies. It is understood that previously Danbird has been serving the Tmall supermarket and other businesses, Tmall supermarket express good service is by Danbird predecessor of several landed distribution companies to jointly build. This time is a new upgrade of its brand. Dan bird will complement each other with the courier company, *** with the new needs of consumers and merchants. In the several years of integration and accumulation, Danbird's service ability has been honed and improved. The brand upgrade of Dan bird, in a sense, is also to further enhance the user perception in the Ali system of e-commerce delivery services.
"Dan bird in the 1.0 stage, focusing on fresh food, flowers, mother and child and other areas, focusing on medium pieces of service, through the service contacts, accumulation of application scenarios and users, aggregation of distribution capacity model." Li Wuchang said, Dan bird can provide merchants with transportation, distribution, customer service, after-sales integrated logistics solutions.
And in the future, Danbird will take advantage of the big data precipitation of Cainiao to establish a data-driven distribution model, iteratively upgrading its distribution model, more intelligently deploying the resources of people, vehicles, goods, and fields, and opening up the value of the new model to empower the new retail industry to better match the diversified and faster fulfillment needs of merchants, and to enhance the efficiency of the whole chain of the distribution chain.
However, some industry insiders who understand the Danbird also pointed out that the Danbird model is somewhat similar to the warehouse distribution model of Jingdong Logistics, which meets the needs of consumers and merchants in terms of service quality and distribution time, and focuses on direct operation.
And in the Dan bird brand officially debuted not long, there are media reports Ali's "Xi bird" also surfaced, information shows that the bird's full name is "Hangzhou Xi Bird Logistics Technology Co. ; legal representative for the Xiong Jian, this person for the bird of the initial staff, served as general manager of the Rural Division, mainly responsible for the village Amoy business; and the executive director of the bird of the creek for the CEO of the caiwu network, Wan Lin, indicating that Ali's internal attention to the bird of the creek.
It has also been reported that Creek Bird is currently recruiting "rural **** distribution origin warehouse product operations", "rural **** distribution network operations" and other operational positions, is increasing and accelerating the layout of Ali in rural logistics.
In the past year or two, the national government departments at all levels have frequently issued documents, pointing out that we should focus on the two-way circulation of urban and rural areas, efficient distribution, focusing on agricultural products, FMCG, pharmaceuticals, daily electronic products, automotive parts, home appliances, furniture, textile and apparel, as well as food and beverage, cold chain, logistics, express delivery, e-commerce, and other key industry sectors, to promote the construction of urban and rural efficient distribution system. On the one hand, it is in response to the implementation of the national rural revitalization strategy; on the other hand, high logistics costs and low logistics efficiency have been the major problems plaguing rural residents in improving their quality of life and productivity. Therefore, many enterprises in the postal logistics industry are also trying to explore effective modes of serving modern agriculture and actively serving the "three rural areas". Major e-commerce platforms in the layout of its rural strategy, are depicted in a "two-way logistics" of a better future, that is, industrial goods to the countryside, agricultural products into the city.
And I have written before that the focus of the rural logistics problem in the first kilometer, "agricultural products into the city" channel is still facing difficulties, data show that due to the poor agricultural products upstream, China's annual loss of fruits and vegetables reached a staggering 12 million tons, 130 million tons.
And it is suggested that the following five measures to solve the problem of rural logistics:
1, PPP mode to build cold chain logistics infrastructure, forming a pipeline system similar to the electric power grid, telecom towers.
2, support e-commerce channels, leverage tourism, cultural projects, promote sales, form a higher order density in a certain period of time, reduce the average cost of logistics.
3, the development of agricultural products processing industry, moderate processing of agricultural products, both to increase added value, while more suitable for low-cost storage and transportation.
4, merging like with like, forming a two-way logistics circuit from the countryside to the city, reducing the empty return of vehicles.
5, upgrading and perfecting packaging materials, preservation technology, providing normative guidance, and doing a good job in shockproofing, drop-resistant, preservation of agricultural products to minimize the loss rate of agricultural products.
How will Xibiao Logistics go in the future? How to establish a service, cost, efficiency of the three balanced new rural logistics system? We do not know yet, but with the many years of cultivation in the field of rural logistics of the bird, to Ali Village Tao e-commerce accumulation of many years, as well as its back of the strong capital, we still hold high expectations of the bird, we will see!