What are the methods of private domain traffic operations? These four methods are important!
Both large and small businesses can master the private domain traffic, then can effectively promote customer connection, enhance user satisfaction and sales. What is the private domain traffic, how do we operate the private domain traffic? First, the essence of the private domain when the public domain traffic is directed to the private domain traffic pool, which represents the transaction between each other just started. Customers will add your WeChat out of curiosity, testing, bait and many other reasons. But it takes a longer time for customers to develop a favorable impression of their own, leading to an objective perception of the products and services they offer. So the operation of the private domain, need a long time very patient. Second, the private domain operation content private domain traffic operation is generally based on the rhythm and response to the target customer groups and efficient interaction, in the process of interaction and communication to gradually improve the personal label, so that the customer brand image more and more three-dimensional temperature. Do private domain operation must focus on diversion methods to expand customers, specific content operation and marketing operation. (1) diversion methods to expand customers in the early stage of operation, the enterprise must go through the diversion method to expand customers, introduce customers to the flow pool, and then customer operations. (2) Specific content operation enterprise if you want to improve customer loyalty, the enterprise must and customer spacing closer, more tightly associated, trust to be higher, satisfaction rate to be higher, so that the export of original content is particularly important. Enterprises should pay attention to customer feedback, so as to continue to export high-quality original content, to create an IP in the field, and earn customer recognition. (3) marketing operations marketing operations can realize the conversion of consumers, enterprises in marketing operations will provide different types of customers with different products and services, enjoy different types of aqueduct benefits, dedication to different types of customer value. Third, the approach of private domain operation first to establish a relationship to cause contact, followed by the specific content according to the marketer, and ultimately achieve the purpose of the transaction. (1) create a character relationship in the persona to build we need to have: bias life, rhythm, will be outsourcing packaging. WeChat circle of friends is that you show the image of the temperament, create the user's mind, shaping the potential users of the most important dialog box, but it is not a piece of cold advertising sign on the street. (2) interactive communication we in addition to the traffic into the private domain traffic, but also from the private domain traffic to get more refined private domain volume operations, then we also have to pay attention to the premise of customer labeling management, one-on-one and regularly carry out the evaluation of the user, pay attention to the praise. (D) private domain traffic operation platform point mirror private domain scrm management system, enterprise weibo private domain traffic management platform developed channel live code, batch add friends, automatic tagging, session archive, aggregated chat, points system and other auxiliary tools, to help enterprises more efficient, more refined operation of private domain traffic. First, customer tagging customers and enterprise workers according to the enterprise weibo good friends, workers according to the point mirror private domain scrm management system software can also be based on the chat content customer labeling, get the customer segmentation, one-to-one precise operation of the customer. Second, to the customer group labeling enterprises can also point mirror private scrm management system software labeling customer groups, enterprises can choose "manual group labeling" and "fully automatic group labeling" is conducive to potential customers to carry out group management. Third, the group message customer enterprise WeChat has its own group sending function. Enterprises can point mirror private domain scrm management system software WeChat group send to customers to push group message. Fourth, the channel live code we all know that enterprise weibo has instant live code role, can be placed on the promotional posters or stores to do a good job of attracting traffic method, but at this time we do not know the effect of the promotion, but also do not know the customer from which way. In such a traffic period, the establishment of their own private domain traffic is necessary and a long-term process. Therefore, we should create a smooth flow of methods under the premise of the system, the private flow of consumers in the continuous export of the use of value, continuous maintenance and accumulation, build technical expertise, authority, trust or friendly, interdependent, **** point of association management system. Tengfai network for enterprises to provide marketing, management, operation services, full-process solutions. To help enterprises cover the full life cycle of the customer, to provide a consistent quality customer experience in rich scenarios and touchpoints, to achieve social and personalized employee management, public domain traffic diversion, private domain operation services. What people are reading: private domain traffic operation ideas are important! Help companies effectively increase conversion rates! What is the meaning of private domain traffic? How to operate private domain traffic? The method of private domain traffic fission? These tricks are easy to handle, quickly increase the powder