The selection of products is the foundation of the store, it can be said that the selection of good or bad to a large extent determines the success of store operations. The idea of selecting products can be roughly divided into: listing and analyzing the selection of innovative brands, let's go back to the specific analysis:
1. listing - first of all, let's start with a list of all that can be done: clothing, hardware, auto parts, logistics, payment, hand tour, page tour, ERP, etc.;
2. analysis --Elected to do what, and then according to their own ability to analyze the screening, such as clothing market is not good out, hardware their own conditions are limited out, do not have enough energy to pay out after some analysis of the competition, and then summed up which options are more suitable for them and the prospects of a good one.
3. Select - to this step, the selection of products will gradually clear, usually after analyzing the results of the option will be more than one, how to choose? Here to give you the advice is: choose your favorite. When you are doing something you like, I believe that must be full of energy and confidence.
4. Innovation - as we all know, any product has a life cycle as well as geographical. Just like the past popular clothing is now basically no sales, in the domestic hot products, in Southeast Asia and other regions of the market may be very cold, these are typical cases. And I would say that the vast majority of the products themselves are in fact similar, the key lies in how the brand to innovate. Regardless of what industry, choose to sell what products, fixed product updates are essential, and innovation is more conducive to better product sales and development, I believe that this is also an important factor to be taken into account when selecting products. In addition, there is a very important point, the quality of the product, when making products, to have a sense of quality, quality is also responsible for the community.
Brand - In addition, it is important to develop private label. In terms of stage, the current product development are going through the same process, that is, first a small amount of popular products to try to sell, then labeled pseudo-branded sales, and then customized brands. It is not difficult to see that branding is the inevitable result of product marketing, you may wish to look farther, set up a good brand awareness, in the platform policy is becoming increasingly stringent at the moment, at the same time, the choice of an independent station to create its own brand official website is also a good choice
Here is another little advice:
1, the selection of products to determine the main product line should be to current hands of existing resources as a priority product;
2, focus on operating a good product, remember to cast a wide net or guerrilla warfare, both ends are empty;
3, to have a sense of trial and error, if repeated trial and error after the product still does not see the light of day, do not be afraid of loss of money, to be dealt with in a timely manner to replace the direction of;
4, the direction of the creation of the explosion to be based on the product's gross profit percentage to Measurement, the more the proportion of the product is the direction of the explosion, to seize the moment in time, make every effort to build the explosion!
5, brand creation, it is important to know that in the Amazon, has been strictly required to have a brand and trademark products. If you intend to develop their own brand sellers, should have their own trademarks, conditions allow, you can use SHOPYY to create their own brand station, binding their own brand domain name, in case of emergency;
The above selection strategy is not necessarily very accurate, we can use as a reference direction of the selection of the product, you are welcome to pay attention to the private letter I will communicate with you to discuss!
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