New retail, that is, enterprises based on the Internet, through the use of big data, artificial intelligence and other advanced technological means, upgrading and transformation of the production, circulation and sales process of goods, and then reshape the structure of the industry and the ecosystem, as well as the deep integration of online services, offline experience, and modern logistics of the new model of retail.

The combination of online and offline and logistics will give rise to the new retail.

Alibaba's Jack Ma first put forward the new retail in his speech at the Ali Yunqi conference in October 2016, "In the next ten or twenty years, there will be no e-commerce, only new retail.

Expanded information:

Policy background:

November 11, 2016, the General Office of the State Council issued the "on the promotion of innovation and transformation of entity retail Opinions on Promoting the Innovation and Transformation of Entity Retail in China (State Office [2016] No. 78), which clarifies the guiding ideology and basic principles for promoting the innovation and transformation of entity retail in China. At the same time, it makes specific deployments in adjusting the business structure, innovating the development mode, promoting cross-border integration, optimizing the development environment, and strengthening policy support.

The Opinions emphasized on the issue of promoting the integration of online and offline: "Establishing standard norms and competition rules to adapt to the integration and development, guiding brick-and-mortar retail enterprises to gradually improve the level of informatization, integrating the advantages of offline logistics, service and experience with online business, capital and information flows, and expanding the omni-channel layout of intellectualization and networking.

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