With the progress of science and technology, people are gradually saying goodbye to the monotonous life of working at sunrise and resting at sunset, and in the informationized society, a large amount of data is being created every moment.

The application of big data is to categorize and summarize all kinds of data collected by people, and ultimately to analyze the rules through the operation of highly sophisticated platforms. If the data is collected properly, any industry, anything can use big data to find the law, and ultimately make the optimal small choices.

In today's society, the application of big data more and more highlight his advantages, it occupies more and more areas, e-commerce, O2O, logistics and distribution, etc., a variety of use of big data for the development of the field is to assist enterprises to continue to develop new business, innovation and mode of operation. With the concept of big data, the judgment of consumer behavior, product sales forecast, precise marketing scope and inventory replenishment has been comprehensively improved and optimized.