Not cost-effective.

If it is cost-effective when it is sold at a uniform price across the entire network and market, the installment is naturally more cost-effective than the full payment.

But if you pay attention to the prices on e-commerce sites, you'll know that two years interest-free on the official website is not cost-effective. Take the iPhoneXR for example, the official website of the 64GB version of the price of 6,188 yuan, and in the Jingdong Suning and other e-commerce sites to be able to get their hands on a price of less than 5k, and even PDD can get a little more than 4k5 price, then this difference is very big.

And with Jingdong White Bar and the like also having 12 periods interest free, the installment option on Apple's website is really bad value when you compare it like this.

Expanded information:

Being the industry's first Internet credit card payment product, allowing users to enjoy the "first consumption, after payment, real-time approval, at will installment!

Beingdong White Label is the first Internet credit payment product in the industry that allows users to enjoy a "consume first, pay later, real-time approval, easy installment" consumer experience, which has quickly become a model for the industry and established the position of Jingdong Financial as a leading brand in the consumer finance industry.

In terms of positioning, "Jingdong Baijiao" is a credit assessment through big data, providing credit payment services for users with high credit ratings and consumption needs. Users in the Jingdong Mall to enjoy the first use after payment and installment shopping services, up to 24 periods, bills can also be installments and minimum payment, the implementation of interest rates lower than the bank credit card. Jingdong Finance consumer finance opened more than 100 million users.

Since then, the "white bar" also through the Jingdong system within the O2O (Jingdong to home), global shopping, product crowdfunding, and later gradually covered the rental, tourism, decoration, education, wedding and other areas, from the credit purchase services extended to provide credit consumption loans, covering more consumer scenarios, to provide credit for more consumers. The company's business is also a major player in the market, and it's a good place to start.