1. Conversion rate refers to the number of customers who ultimately make a transaction with you, as a percentage of the total number of potential customers. For petrol stations it is the inbound rate. To make it easier for customers to enter the station, it is important to improve visibility, set up guiding road signs, mitigate the obstruction of the station by trees and buildings, and make the canopy conspicuous, etc.; it is also important to improve accessibility, for example, by reducing the number of barriers at entrances and exits, and at barriers. If customers are still reluctant to enter the station then you can use promotions that will be remembered to come on the doorstep.

2. In order to increase the enterprise anti-risk ability, at the same time increase the profitability, the domestic gas stations are vigorously develop the non-oil business, from the traditional operation of the refined oil sales, to the refined oil sales and non-oil sales side by side of the diversified business model. Among them, "gas station + convenience store" mode is the most common one in gas stations. In the era of big data, the convenience store operation is a precision marketing, gas station non-oil business is the most important thing is to do work around the car, the driver, more consideration for the driver's needs.

3. Customers come into the station to refuel, gas stations can through the zero management system, gift customers convenience store vouchers, increase customer desire to buy, and promote convenience store sales profitability; at the same time, customer refueling accumulated points can also be and convenience store merchandise interactive marketing, improve customer entry rate.

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Non-oil business is a highly promising derivative business, which refers to the gas station in addition to refueling, gas, water and other conventional business, to carry out other such as advertising, car wash, car repair, convenience stores, food and beverage, and even the bank ATM, communications, lottery and other businesses. These non-oil businesses not only provide convenience for customers, but also become a new profit growth point for gas stations. Non-oil business is a very promising derivative business, which refers to the gas station in addition to refueling, gas, water and other conventional business in addition to other businesses such as advertising, car wash, car repair, convenience stores, food and beverage, and even bank ATMs, communications, lottery tickets and other businesses. These non-oil businesses not only provide convenience for customers, but also become a new profit growth point for gas stations. China's gas station non-oil business is still in its infancy, and there is still a gap between the supporting services and those of developed countries. At present, China's non-oil market has a huge market space.