According to the July 2020 live streaming bandwagon sales chart released by Fatball Data in conjunction with a number of organizations, the overall bandwagon score for July was 8 billion yuan, down 40% from the previous month's 13.5 billion yuan, which can be said to have been close to the waist.

Breaking down to the well-known anchor's take-away results, although Viya and Li Jiaqi in July with 2.103 billion and 1.403 billion respectively in the top two, still showing great ability, but from the third Simba, sales of 526 million only about a quarter of Viya's, most of the anchor's results have plummeted.

Reasons for the sudden coldness of the live bandwagon:

First, there is a chance that the live broadcast is suddenly on fire, but it lacks the necessary conditions for a sustained fire.

Two, for the business, live bandwagon lose money, but companies do not want this to be the norm.

Third, live with fake goods rampant, consumer resistance to live with goods, more evidence of this model has too many problems.

Live with the goods squeeze out the bubble is actually a good thing, can let this new thing to the truth. Live with goods will not die out, but destined after the market test, the need for a more perfect supply chain system and quality assurance, the need to return to the norm and the original intention, so that users are recognized, which is fundamental.