The aquaculture industry has a long cycle and a long industrial chain, involving nursery, breeding, production and processing, circulation, retail and other links, while being closely related to labor supply and agricultural policies. China's vast territory, aquaculture is also geographically dispersed, and for a long time, the equipment is backward, and can only rely on the experience of farmers to judge "how many seedlings, how many fish now, how much feed need to be fed".
36 Krypton learned of a startup company in Guangzhou to do intelligent fisheries, excellent fish (Guangzhou) Technology Co. in one. The products cover water quality monitoring, automated control, automatic feeding and water treatment system, and the platform provides ERP bookkeeping system, production management to trading mall, supply chain finance, and full insurance.
According to Lin Jinjiang, CEO of UFish, the team started to build the information management platform from the container factory farming project in the early days, and reacquainted with the aquaculture industry. For the status quo of this industry, Lin Jinjiang gave a layman's explanation: why the Internet big factory will raise pigs, but not fish? Because the sensor, on the shore can be used for two or three years, in the water may be one or two months to hang, and can not find the reason. How many fish are raised inside the water can not be counted, can only rely on the experience of the old farmers to judge the value can not be quantified, so the financial dare not enter, insurance also dare not enter, the industry can not form a scale.
You fish in 2017 developed U fish 1.0 version, the core of which is a visual water quality monitoring system, through the data intuitively reflect the water quality, dissolved oxygen, pH, temperature, etc.. After that, with the injection of angel round financing, U Fish, on the one hand, iteratively upgraded its hardware to improve the reliability of IoT equipment running underwater, and on the other hand, in 2020, U Fish launched U Fish APP 2.0, which not only records the breeding situation, calculates the cost and profit, but also traces the source of the products. What's more, U Fish APP can be integrated and linked with U Fish water quality monitoring, intelligent controllers, feeding machines and other intelligent equipment.
The business process is to monitor the fish pond through the intelligent hardware equipment of U Fish, generate data, which is uploaded to the U Fish platform, and then the farmers receive processed, simple and clear information through the terminal equipment, and then real-time understanding of the situation of the fish pond, reasonable regulation and setting the value of each IOT equipment to achieve intelligent farming.
Lin Jinjiang said to 36 Krypton: U fish platform development has now changed three times the architecture, the micro-service architecture now used, is to do open services for the future, equivalent to doing an aquaculture "Android" system, each U fish users can according to their own needs, in the U fish platform to build their own UI, do their own business processes. The UFish platform allows each UFish user to build their own UI and do their own business processes according to their own needs.
U-Fish is also exploring the extension of services to the end consumer, to "eat peace of mind" as an example, through the U-Fish App QR code, consumers can trace the source of the product. In the traditional model, the circulation chain of agricultural products is long, and it is not easy to know the origin and circulation information of the products. Now, through the one-item-one-code method, a traceability system can be established, which helps to enhance the transparency of the circulation system of agricultural products, increase the trust of consumers, and help to build the brand of agricultural products and enhance the added value of high-quality agricultural products.
At present, the business model of YouFish, revenue is divided into the following major parts: 1) in recent years, the government has increased investment in the field of agriculture, the resulting large-scale project customized management platform costs; 2) project implementation and aquatic products networking equipment sales; 3) platform user service fees and IoT fees charged; 4) mall transaction service fees.
U-Fish as a technology-driven company, U-Fish platform of the main control equipment are designed and developed independently, with independent intellectual property rights. By combining the application of agricultural machinery to the Internet, big data, so that the marginal cost of the platform is gradually declining, it is expected that the cost of use in the future will be significantly lower, so the price is also a major advantage of U fish compared to the industry.
In recent years, the state has strengthened its policy support for agriculture, such as "on adjusting and perfecting the three agricultural subsidy policy guidance" and "on adjusting and perfecting the comprehensive development of agriculture to support the development of agricultural industrialization policy notice", etc. In 2020, the "14th Five-Year Plan" meeting, China will comprehensively promote the strategy of revitalization of the countryside, and further stimulate the rural market, and the development of the countryside. The Fourteenth Five-Year Plan for 2020 states that China will comprehensively promote the rural revitalization strategy and further stimulate the growth potential of the rural market. The Central Rural Work Conference put forward, expanding domestic demand, "rural areas have huge space, can make a big difference"; the policies of major ministries and commissions are tilted towards rural areas.
According to Lin Jinjiang: in the context of rural revitalization, in the first half of 2021 from January to June, the performance of YouYuFish is already double that of 2020, and 2020 is double that of 2019. 2021 annual revenue is expected to reach 30-50 million, and the next year, superimposed on the mall transactions, is expected to reach 100 million yuan.
You fish in the customer acquisition at this stage on the one hand, focus on benchmarking customers, undertake and implement the nature of the government of the oversized, large and medium-sized smart fishery projects, now amounting to 10 +, in the industry is in the vanguard position; on the other hand, through the line to the exhibition, around the Department of Agriculture, technical promotion station, the media's publicity reports and the farmers of the word-of-mouth directly to reach the end-users, and is currently serving more than 3,000 farms, more than 10,000 users. We are currently serving more than 3000 farms and 10000 users.
So far this year, U-fish successfully applied for nearly 30 software copyrights, six product patents, and with the South China Agricultural University, South China Normal University and other universities, including docking and reached the integration of production, learning and research of the strategic alliance. U-fish technology research and development team accounted for 60% of the total number of employees.
It is reported that U-Fish hopes to introduce a round of A capital in 2022 to quickly cover the market and set a benchmark for intelligent fisheries.