Second, attract new customers: First, the value of membership benefits itself will attract other consumers to join the membership. Secondly, members who are satisfied with the membership system will attract new customers by word-of-mouth publicity or recommending friends to participate.
Third, establish a strong customer database: membership management system, which is well maintained and can continuously record the latest information, is the most powerful marketing tool for enterprises, and all kinds of marketing activities can be initiated by software. Because only after the customer becomes a member, his personal basic information (such as name, age, preferences, etc. ) and his purchase behavior (such as favorite brand, purchase frequency, purchase quantity) can be viewed through the member software.
4. Data marketing analysis: All kinds of customer consumption analysis data in member software can just support other departments of the enterprise, so that R&D departments, product marketing departments and other departments can further communicate according to the specific conditions of member customers, thus obtaining more valuable information and opinions. Communication with members can help enterprises find out the problems existing in existing products, the areas that need improvement and their ideas about new products, so as to increase the products needed by customers and increase profits.
Fifth, strengthen interaction with members: create opportunities to communicate with members and strengthen contact with members. Compared with mass communication methods such as advertising or e-mail, frequent contact between member organizations can form more direct and personalized communication, which is helpful for members to have a sense of belonging to member organizations.