The Internet has entered the second half after rapid development, and the traffic dividend is gradually fading. Small and medium-sized enterprises in the fierce competition for traffic in an embarrassing situation, looking for effective ways to get customers, improve customer acquisition efficiency has become an urgent need. In terms of the current trend, the second half of the Internet content marketing is as long as the channel of enterprise customer acquisition, and there are already a lot of enterprises into it.

Content creators are coming in large numbers, the user's sensitivity to content continues to improve, the quality of content requirements are also higher, so in the small and medium-sized enterprises to break through the bottleneck of network marketing must understand the characteristics of the second half of the content marketing - high-quality boutique. The second half of the mobile Internet, the media is more complex, the information is fragmented, the traffic is more fine and vertical. In this case, the enterprise to achieve efficient customer acquisition also need to consider the following points:

One, the refinement of the channel

Big data makes it possible to accurately analyze the consumer, to achieve the crowd portrait, segmentation of consumers. With the previous operation, the placement is also more accurate, good use of big data on the future development of the enterprise is beneficial. Data analysis under the placement, will make the flow of customers more accurate, the quality is also higher.

Second, optimize the content

Crude content in this era of information overload has been unable to impress consumers, and even has been immune to this type of content, only quality content can effectively communicate with consumers to produce emotional links, to obtain the favor of consumers.

Three, marketing method innovation

Innovation is the need for any industry, the Internet has a short shelf life, the flow rate of transfer is also fast, to keep up with the new marketing game in order to make a breakthrough in the current predicament.

Four, the accumulation of comprehensive marketing strength

The marketing environment is complex, which requires companies to enhance the comprehensive marketing strength. Character effect is a big goal, the need for enterprises to have big data thinking, precise insight, creative thinking, integrated communication media and other comprehensive comprehensive capabilities.