This is because now a lot of software, may be through the way of big data management, the frequent purchase or frequent use of the software of the customer big data to kill ripe, the reason why such a situation has occurred repeatedly, because of the lack of relevant enterprises related to the rule of law intention , that they can be free to manipulate the price, the choice of the customer to use big data The reason why this happens so often is because of the lack of rule of law. The term "big data kill familiarization" is now often frequently mentioned, and has also attracted the attention of many netizens. In fact, the main meaning of this term is that a lot of software operators through the overall construction of the data to determine which are often purchased by the old customers.

For these old customers may correspondingly increase the price of goods, while for the reduction of new customers to buy, will intentionally low prices to attract new customers to buy, such behavior can be said to have been criticized by many consumers. It must be said that such a way to actually divide consumers, and the real market operators in the process of business, should not be boundaries of consumers, unified sales to all consumers, and through the data analysis of the way to hierarchical classification of consumers, for frequent shopping consumers marked a higher price, and for the reduction of shopping for potential new shoppers, but instead marked a lower This is certainly not the right way to attract shopping.

The main reason that so many software programs have been identified as having such problems is the lack of regulation of these businesses. If these companies can be regulated, or will be punished after such a situation, then I believe that many companies may not choose this way, but this is because the management of this area is not very strong, so that led to a lot of companies arbitrarily use the data analysis of the way to classify consumers.

Consumers have also pointed out that a lot of software prices products differently by determining the model of the consumer's cell phone. If the buyer's cell phone is more expensive, the price of the product will be higher, but if the consumer's cell phone model is judged to be less expensive, the price of the product will be lower. This is a classic case of "judgmentalism", where data analysis is used to categorize consumers in a way that is unreasonable, and should be sanctioned and confronted by consumers as a whole.