This year's "Super Golden Week", the core area of the Shanghai Disney Resort **** received more than 560,000 visitors, the peak passenger flow of nearly 100,000 people a day. Recently, the Shanghai Quality Association User Evaluation Center released the Shanghai Disneyland visitor experience analysis survey report, big data show that the queuing problem is a poor visitor experience "pain point", and the seasonal card is "cost-effective" and ranked first in the list of recommended.

In the network public opinion, the visitor experience better aspects, mainly including the following points: perfect service facilities and humane, such as toilet facilities for mothers and babies won many appreciations; beautiful environment, can give visitors the feeling of fairy tale kingdom; park hygiene and cleanliness, whether it is the toilet or the park on the road, hygiene do in place; booking and picking up the ticket is convenient, with a cell phone number can be booked the whole family of the tickets, pick up the ticket also need only a ticket code; transportation, the season card is recommended by the top of the list because of "cost-effective". Only one ticket code is needed; the transportation is convenient, the subway is directly accessible, and you can also drive directly to the park.

The survey concluded that Shanghai Disney should address the focus of the site from the service approach, management model and staffing, such as strengthening staffing and enhancing the smile service, to give tourists double enjoyment of the senses and emotions, and to meet the needs of the new era of people for a better life! In addition, the one-time play can not meet the needs of tourists, the park should improve the 1-day ticket visitor experience, construct the unique cultural spirit of Shanghai Disney, enhance the overall tourism image of Shanghai.