1. The concept of target marketing: that is, the enterprise to identify the differences between different consumer groups, selectively identify one or several consumer groups as their own target market, to play their own resource advantages to meet all or part of their needs.

2. Target marketing mainly consists of three modules: market segmentation (Segmenting) target market (Targeting) selection

Positioning (Positioning), due to the first three letters of the alphabet: S.T.P. so it is also known as STP strategy.

3. The development of target marketing: broad marketing stage → target marketing stage (target marketing can be divided into: differentiated marketing, regional marketing, individualized marketing).

4. Target marketing belongs to the strategic level, in the marketing process (select value, provide value, disseminate value) belongs to the first level of "select value".

I analyze the answer to your question: the basis of target marketing is market segmentation. Because only after you segment the overall market to determine the target market you want to enter, and then you can be targeted to your selected target customer groups and combined with market competition for product positioning.