What you need to learn from the media is as follows:

As a self-media, you need to master a variety of skills, including:

1. Writing ability:

Mastering different types of writing skills, including news reports, interviews, close-ups, comments and analysis. Familiar with various styles, such as news, prose, novels, poems, etc., and able to create high-quality articles according to different needs.

also know the needs and preferences of readers, and be able to write attractive and valuable articles according to different reader groups. Mastering SEO skills can optimize the title, abstract and keywords of articles, and improve the search ranking and traffic of articles.

2. Video production ability:

Mastering video shooting skills, including photography, lighting and sound effects, can produce high-quality and creative video content. Master editing and post-production technology, use relevant software for video editing, special effects production, etc., and make attractive and valuable video content.

I am also familiar with different types of video production, including short videos, micro-movies, documentaries, etc., and can produce suitable video content according to different needs.

3. Image processing ability:

Master the skills of using image processing software, such as Photoshop and Illustrator, and be able to process, retouch and design pictures to produce beautiful and attractive picture materials. Master photography skills, be able to take high-quality photos, and provide rich picture materials for the media. Familiar with picture layout and typesetting skills, can reasonably arrange the position and size of pictures in articles or videos, and improve the aesthetics and readability of the content.

4. Social media operation ability:

Be familiar with the usage rules and characteristics of various social media platforms, and be able to formulate social media marketing strategies that conform to the platform characteristics, including content planning, fan interaction, community operation, etc. Familiar with social media data analysis technology, able to analyze data in depth, understand readers' hobbies and needs, and optimize the content and operation strategy of self-media.

There are also social media marketing skills, including UGC content production, social media advertising, cooperative promotion, etc., to improve the influence and commercial value of the media. Familiar with social media risk management and crisis public relations skills, able to cope with various unfavorable situations and protect the reputation and interests of the media.

5. Data analysis ability:

Be familiar with the use of data analysis tools, such as Google Analytics and Baidu Statistics, and be able to conduct in-depth analysis of self-media data, understand readers' hobbies and needs, optimize self-media content and operation strategies, and improve reading volume and conversion rate. Mastering data mining and big data analysis technology can find useful information from a large amount of data and provide more accurate operational strategies and directions for the media.