The 2020 semi-annual board of directors’ operating review of Gao Weida (300465) is as follows:

1. Overview

During the reporting period, the company followed the financial industry and increased investment in technology and localized independent and controllable needs. At the same time, it benefited from the industry opportunities brought by distributed intelligent financial solutions and actively carried out related work. However, due to the impact of the new crown epidemic, the company suffered from insufficient operating rate and delayed resumption of work by customers in the first quarter. Unfavorable factors have a greater impact; in the second quarter, with the gradual control of the domestic epidemic, work and production were gradually resumed in the country. By the end of the reporting period, the company had fully resumed work. The company was fully engaged in business work, and the overall performance maintained an upward trend.

During the reporting period, the company achieved total operating income of 663.9311 million yuan, a year-on-year increase of 0.63%; total profit of 33.7776 million yuan, a year-on-year increase of 73.17%; net profit attributable to shareholders of listed companies was 29.0727 million yuan, a year-on-year increase 30.04%. Among them, the revenue achieved by business lines in the financial technology field: software development revenue was 209.391 million yuan; system integration revenue was 250.9775 million yuan; operation and maintenance services revenue was 74.4647 million yuan.

The company needs to comply with the disclosure requirements of the "Shenzhen Stock Exchange GEM Industry Information Disclosure Guidelines No. 8 - Listed Companies Engaged in Internet Marketing and Data Services Related Businesses":

(1 ) Overall situation of Internet marketing revenue

Unit: Yuan

(2) Main industry fields where advertisers are located

Unit: Yuan

(3) Direct customers and agency customers

Unit: Yuan

(4) Other content to be disclosed

Nut Technology and Shanghai Magic Fruit Technology Mobile Internet marketing business:

(1) Disclose the number of customers, revenue amount and customer retention rate respectively according to direct customers and agency customers

(2) Disclose different businesses according to terminal type Income amount by category

Unit: 10,000 yuan

(3) Summarize and disclose the purchase amount according to the category of cooperative media

Unit: 10,000 yuan

(1) Disclose the number of customers, revenue amount and customer retention rate according to customer categories

2. The company faces Risks and Countermeasures 1. The company acquires targets related to the Internet marketing industry and big data industry through external investment, mergers, acquisitions and reorganizations. Since the acquisition target industry is a new field for the company, it also requires business integration and subsidiary management. The management has strong integration capabilities. The company will continue to improve the company's business integration capabilities, strengthen personnel and technical exchanges, promote corporate culture, enhance cohesion, and integrate high-quality targets into the company's endogenous strength. 2. The company's income from banking customers accounts for a relatively high proportion of the total operating income. The overall development strategy of the banking industry and customers' own business decisions and investment scale have a greater impact on the company's operating conditions and business development. The company's business has a greater impact on the company's operating conditions and business development. Banking customers have certain dependencies. In addition to bank customers, the company is also actively exploring customers in securities, insurance and other fields. 3. The company is an intelligence-intensive enterprise, and talents are the company’s most valuable asset. As the company’s business scale continues to expand, the number of employees continues to increase. As the quality of my country’s labor force and economic level gradually improve, employee wages continue to increase. become an inevitable trend. The company will further control the growth of the number of employees, adjust the personnel structure, strengthen employee training, and improve personnel utilization efficiency; the company will further improve management processes and communicate with customers to reduce project implementation costs; at the same time, the company will explore multiple types of salary incentive models to reduce employee costs. Current ratio. 4. Due to the impact of the new coronavirus epidemic, the company's financial technology and mobile Internet business sectors have been affected to varying degrees. If the COVID-19 epidemic continues to spread, it will have a lasting negative impact on the company's business development. Due to the impact of the new coronavirus epidemic, the company's financial technology and mobile Internet business sectors have been affected to varying degrees. If the COVID-19 epidemic continues to spread, it will have a lasting negative impact on the company's business development. With the gradual control of the domestic epidemic, the company has fully resumed work and production. In addition to actively doing epidemic prevention work, the company has also made preparations for the epidemic in its subsequent business planning. By changing the management model, working flexibly, and cooperating with customers Demand and other measures will be taken to continue to expand the company's business.

3. Analysis of core competitiveness 1. Continuous technological and business innovation capabilities The company attaches great importance to the construction of technology research and development and product innovation capabilities, adheres to the development path of productized IT industry, and leads products and services through technological innovation. Service innovation, continuous enrichment and improvement of technology, products and service models, and continuous building of the company's core competitiveness. The company is a high-tech enterprise with CMMI level 3 qualification and system integration level 1 qualification issued by the Ministry of Industry and Information Technology. The company has systematically constructed its R&D concept, organizational structure, innovation mechanism and management system. While the company continues to improve its research and development capabilities, it also insists on continuous innovation in service models and service content.

2. Brand and customer resource advantages. In the course of many years of development, the company has accumulated a number of high-quality customers from large and medium-sized enterprises in the banking industry, including insurance, securities, funds, trusts, financial leasing, payment and energy, etc., forming a Covering policy banks, state-owned commercial banks, joint-stock banks, Postal Savings Bank of China (601658), city commercial banks, rural commercial banks/rural cooperative banks, rural credit cooperatives, foreign banks, securities companies, large and medium-sized insurance institutions, trust companies, consumer A complete and hierarchical customer pedigree in the financial industry, including financial companies, small loan companies, financial leasing companies, financial asset exchanges, etc., through high-quality and comprehensive software and services to meet the differentiated informatization needs of different customers at all stages need. The company has established long-term and stable cooperative relationships with many high-quality customers, and has become a major participant in the informatization process of many customers along with each stage of their informatization growth. In the long-term process of providing services for the informatization of the banking industry, the company has established a good brand image. At present, Gaowida has become a brand with high visibility and reputation in the industry, and its service quality and technical level are recognized by the industry. At the same time, as one of the few comprehensive solution providers, we rely on our strong brand influence to fully leverage the synergy of our products and services to maximize customer value. 3. Leading industry position and ability to provide overall solutions. Relying on the company's complete product line, rich project management capabilities and outstanding R&D strength, the company has become one of the IT service providers that can provide complete solutions for informatization in the financial field. After years of technology research and development and service innovation, the company has formed credit management systems, core business systems, CRM and ECIF solutions with strong market competitiveness and high market share. The above systems have been successfully used in policy banks, State-owned commercial banks, joint-stock banks, city commercial banks and rural credit cooperatives have accumulated rich application cases and a wide customer base, laying a good foundation for the company's product upgrades and market development. 4. Rich experience in project implementation. Since its establishment, the company has focused on the financial informatization field, mainly in the banking industry. It has been accompanying the growth of customer informatization construction, has a deep understanding of industry needs, and has the ability to improve the stability of solution operation. Mature experience. 5. Comprehensive talent reserve and stable technology and management team. The complexity and professionalism of the financial information system itself, as well as its industry characteristics as the core of the national economy, require developers to have rich industry experience, complex knowledge structures and technology accumulation. The company has long cultivated a comprehensive talent team that integrates IT technology, banking business knowledge and industry management experience. It has unique understanding and rich implementation experience in the development of highly complex banking information systems. It has a number of core technologies and All products have independent intellectual property rights. The company has formed a series of assessment mechanisms that meet market requirements and the company's actual conditions, so that the interests of team members are highly consistent with the company's development. The company's senior executives deeply identify with the company's culture and business management philosophy, and are sensitive and forward-looking in the field of financial informatization. 6. Advanced R&D models and concepts. In the long-term project practice, the company has deepened the connotation of project operations, established a "baseline R&D management model" to adapt to future development, and established the company's ladder-like product structure. The "baseline R&D management model" is based on the needs of customer project development, focusing on establishing a complete baseline product module library, and establishing a unified version merging mechanism. First, the company's R&D department establishes baseline versions of various products. When a new project is launched, the latest version is obtained from the baseline product library, and secondary development is carried out according to the customer's personalized needs to meet new functional and performance requirements; during the project After the test is completed online, the implementers submit the newly added functions that have universal applicability to the project to the company's R&D department and merge the unified versions based on the new functions to form an updated baseline product. At present, the company's unified version has formed a component module library, which can quickly respond to customers' various complex customized development needs. The company relies on core technologies such as modular configuration technology, unified version integration mechanism and automated management software to support the implementation of the "baseline R&D management model". This R&D model not only maintains the flexible nature of the project, but also greatly improves the efficiency of project implementation. 7. National strategic layout The company has established a nationwide marketing and service network. The company is headquartered in Beijing and has many subsidiaries and branches. At the same time, the company has a number of branches and offices, forming a nationwide marketing and service network covering North China, East China, South China, Central China and Southwest China. The company's customers The scope covers all provinces, cities, autonomous regions and municipalities directly under the Central Government except Hong Kong, Macao and Taiwan. The nationwide strategic layout not only improves the company's customer response speed and effectively improves customer service quality, but also facilitates the company's customer expansion of regional financial institutions, and helps the company grasp the future IT system construction and development of urban commercial banks and rural commercial banks. A good opportunity for renewal. 8. Big data technical capabilities and operational capabilities in the field of mobile Internet marketing. The company’s wholly-owned subsidiaries Nut Technology and Kuaidu Technology have accumulated strong technical reserves in big data analysis models, and have developed strong technical capabilities in the operation and management of mobile marketing platforms. Corresponding talents and teams have been reserved, giving it strong platform operation capabilities and big data analysis capabilities.

After business development in recent years, the company has gradually accumulated well-known major customers in the field of mobile Internet marketing, consolidating the customer base for business development.