Agriculture 3.0 era is a new trend in the development of agriculture in today's world, with the Internet as the medium, the depth of network technology into the circulation of agricultural materials, crop planting management, agricultural products transportation and sales and other aspects of the realization of the intelligent, precise and customized agriculture.
Evolution of the agricultural era:
Looking at thousands of years of domestic and foreign agricultural history, the past and future of agriculture can be summarized into three eras, the first era is the 1.0 era, that is, the age of farming, the second era is the 2.0 era, that is, the era of mechanization, and the third is the 3.0 era, that is, the era of the Internet, and the main signs and characteristics of the intelligence, precision and customization.
1.0 era: it is the era of small farm economy which is mainly based on manual labor. The production process relies on manpower, animal power to complete, the use of hand tools, animal farm equipment;
2.0 era: is the mechanized production-oriented, moderately operated "plantation" era. In all sectors of agriculture to maximize the use of a variety of machinery instead of hand tools for production.
3.0 era: is the Internet and modern science and technology as the main features of the agricultural era. Microelectronics and software are widely used in the agricultural sector, and programing and Internet participation are implemented in many aspects of agricultural distribution, breeding and seedling raising, plant planting management, soil and environmental management, and agricultural technology services.
Driving force of agriculture 3.0 era:
From the domestic point of view, the driving force to advance agriculture into the 3.0 era, in addition to the objective factors of technological advances, there are two internal driving forces behind: one is from the government's top-level design, and the other is the rapid development of the e-commerce industry.
One force comes from the government to catalyze. Interpretation of agricultural documents in recent years, can be found in the top-level design, the importance of the Internet for the development of agriculture has increased significantly. From the circulation of agricultural materials, rural logistics, agricultural informatization, agricultural trading platform, to information services into the village, information **** enjoy, all rely on the development of agricultural Internet.
Another force comes from the Internet industry. Driven by the huge policy dividend and the attraction of the blue sea of agriculture, agricultural e-commerce platform, agricultural Internet of Things system research and development and integration, traceability management of agricultural products and agricultural products e-commerce have emerged, the trend of the Internet fusion of agriculture is more and more intense.
"Internet + agriculture" case:
In the agriculture 3.0 era of this agricultural revolution, the field of e-commerce is particularly active, as of the end of 2014, the country's agriculture-related e-commerce platform has more than 30,000. Zhang smile in the wisdom of agriculture forum released "see the dragon in the field: 2015 agricultural Internet development research" report speech, mentioned that this cross-border revolution is in the embryonic stage, in urgent need of industrial capital to help, and it did not take long for this statement to become a reality.
March 19, Legend Holdings strategic investment in cloud farm signing ceremony held in Jining Jiaxiang County, Shandong Province. After Legend Holdings' participation in the cloud farm, the cloud farm's original team, operating model and business philosophy will not change, Legend Holdings will serve as the "logistics department" for the cloud farm in the brand, strategy, culture, philosophy, as well as capital and resources to provide assistance in a variety of aspects.
As China's first vertical trading platform for agricultural e-commerce, Cloud Farm has created a new model of agricultural distribution "from manufacturers to farmers", eliminating the barrier of information asymmetry between producers and consumers, and making it 20%-40% cheaper for the majority of farmers to purchase agricultural materials; the back-end of the agricultural product safety model established by the use of big data to achieve precise targeted procurement and supply, both in terms of the production of agricultural products and the supply of agricultural products. The back-end of the use of big data to establish the safety model of agricultural products, to achieve precise targeted procurement and supply, not only to solve the problem of the safety of agricultural products, but also to make agricultural products sell well; at the same time, the cloud farm will provide experts online and agronomic services, but also for the majority of farmers to provide low-interest loans, planting insurance, and other services, so that the majority of farmers to really realize the ease of planting.
It is reported that the Internet under the tide of the era of new agriculture born of the cloud farm will rely on the one, two wings of the one hundred billion phoenix multi-feather model, a comprehensive layout of agricultural e-commerce, and actively build the "agricultural Internet high-tech integrated service providers", the formation of a set of agricultural e-commerce, rural logistics, agronomic services, rural finance, farmers socializing in a number of fields It has formed a comprehensive platform for agricultural Internet and services that integrates various fields such as agricultural e-commerce, rural logistics, agricultural technology services, rural finance and farmers' socialization. "One" refers to the online agricultural mall of the cloud farm; "two wings" refers to the village station and fertilizer distribution station; "many feathers" refers to the agricultural e-commerce included in the cloud farm - "Harvest Gateway", which is an e-commerce platform for agricultural products. -The "Multiple Feathers" refers to the agricultural e-commerce platform "Harvest Gateway", the rural logistics "Countryside Cargo", the technical service "Farming Technology", and the "Agricultural Technology". The cloud farm includes multi-industry platforms such as the agricultural e-commerce platform "Harvest Gateway", the rural logistics platform "Countryside Cargo", the technical service platform "Agricultural Technology Pass", the soil testing and fertilizer distribution program, and the rural finance microfinance.
Overall, from 2.0 to 3.0 will be a fundamental change in the mode of agricultural production: the production side of the agricultural 3.0 will be intelligent, precise, customized, while the entire chain of industrialization and the degree of organization will be strengthened, which will be a revolutionary change compared to the current state, the entire industry chain in the revolutionary reconstruction of the huge investment opportunities.