The prospect of new media jobs is very promising in this era of information explosion now. New media operation is a series of operation means of product publicity, promotion and marketing through modernized Internet means by using emerging media platform tools such as WeChat, Weibo and Post Bar. Through the planning of brand-related quality, highly communicative content and online activities, we push messages to our customers widely or accurately to increase participation and awareness, thus making full use of the fan economy and achieving the corresponding marketing objectives.

The ability of new media to rapidly reach a large number of readers in a short period of time is due to its grounded nature, which makes "everyone is a newsreader" a reality. It is because of this characteristic that the new media has gradually changed people's mindset and even their way of life. This new way to open up new areas of society, inspired the grassroots groups that have been "silent", and awakened their desire to personally participate in the social process of the desire and desire for rights.

This is also the most fundamental and important force behind the rapid rise of new media, which has contributed to the advancement of society. Relative to the traditional media of communication, grounded new media communication with the help of Internet technology, information dissemination has become more rapid, real-time reception of information, real-time to make the corresponding feedback is no longer difficult. From the traditional media to the new media, the biggest change is also reflected in the diversification and integration of communication content, the traditional paper media through the plane display text information, picture information.

Today, with the new media forms, the simultaneous dissemination of information with text, pictures, sound, etc. in one has become possible, increasing the amount of information, enhance the breadth of information. In the past, corporate communication was only about recording corporate videos or uploading promotional pages to the official website, which was not conducive to the development of small businesses. In the new media platform assistance, marketing, promotion of small businesses can also be simple and convenient to achieve the purpose of the company's self-promotion.