There have always been rumors that Ruixing Coffee corporate infighting is serious, a number of high-level joint department managers asked for the removal of the current chairman of the board of directors, but there is just no conclusive evidence to show that, I did not expect that a letter "on the removal of Guo Zhenyi Ruixing Coffee Board of Directors Chairman and CEO of the request letter" Ruixing Coffee infighting facts on the table, and more I did not expect that this infighting has reached a white-hot stage.

Ruixing Coffee is China's largest coffee chain brand, focusing on urban white-collar groups to ? Starting from coffee, let Ruixing become part of people's daily life? as its vision, and is quickly gaining popularity among young people through a new retail model that makes full use of mobile Internet and big data technology.

With the listing of Ruixing Coffee, everyone said there is finally a brand that can beat Starbucks. Unexpectedly, less than a year after the listing of Ruixing coffee rumors of data fraud scandal. Due to the false transaction volume of 2.2 billion, Ruixing coffee plunged 85% before the plate, the China Securities Regulatory Commission is highly concerned about Ruixing coffee financial fraud, the company's financial fraud expressed strong condemnation, and stationed in Ruixing coffee to start the investigation, soon after Ruixing coffee was asked to delist from the Nasdaq, apply to hold a hearing. A month later, Ruixing Coffee officially suspended trading and delisting filing.

According to the data, Ruixing Coffee's more than 4,000 stores are still open for business, only the growth rate has slowed. The vast majority of consumers of Ruixing coffee is good and inexpensive, but also hope that Ruixing can hold out. Just for the moment, the development of Ruixing Coffee is not optimistic, as for the back of the road will go? I think may be the chairman of the board replaced, Ruixing into a new situation; high-level joint request failed, Ruixing internal blood change. In this regard, I have the following views:

As far as a company is concerned, it's a serious matter for all the top executives to jointly petition for the removal of the chairman of the board. High-level turbulence, directly shaking the foundation of the enterprise, if this board of directors to listen to the views of the joint request for action to succeed, then Ruixing will elect a new CEO, may be in the management tools, the company's operations into a new stage. But is this stage just fine? Can only say that this is an unknown.

If the action of this joint request fails, then they describe the temperament of the current chairman, it is likely that all of these defiant executives will be replaced, so that their own trusted people on the throne. The replacement of multiple executives would be a major blow to the business, as it always takes time for newcomers to adapt, and one of the most tragic consequences would be that Rexall would go out of business.

What do you have to say about this? Feel free to let me know in the comments section.