On March 12, the Market Supervision Administration of Henan Province issued an announcement that in order to understand the awareness of personal information protection and behavioral characteristics of consumers in Henan Province, the collection of personal information and the user of personal information protection of the main responsibility and measures are actually in place, the majority of consumers in the protection of personal information rights and interests of the infringement of the status of the issues, the Henan Consumer Association commissioned a third-party professional investigative organization

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The report takes young and middle-aged consumers as samples, and shows that the main way to cause personal information leakage is "illegal sale of information", etc.; 13.0% of consumers often encounter the phenomenon of "big data kills maturity".

Article 4 of the Personal Information Protection Law stipulates that personal information is all kinds of information recorded electronically or by other means relating to an identified or identifiable natural person, excluding information processed after anonymization. The difference between personal information and privacy is that personal information emphasizes "identifiability", that is, personal information can be corresponded to a specific natural person, while the meaning of privacy is different, the Civil Code, Article 1,032 provides that privacy is the natural person's private life and peace of mind and do not want others to know the private space, private activities, private information.

Therefore, privacy emphasizes the "peace" of private life. In life, the concepts of personal information and privacy are often confused, and there is a certain degree of crossover and overlap between the two in the scope of "private information"; we are more familiar with the phenomenon of "big data to kill" and other phenomena is often the leakage of personal information.

Two, How is personal information protected? Processors of personal information shall utilize personal information for automated decision-making, shall ensure the transparency of decision-making and the fairness and impartiality of the results, and shall not apply unreasonable differential treatment to individuals in terms of transaction prices and other trading conditions. This article is not only a powerful solution to the endless problem of "big data kills maturity", but also the implementation and manifestation of consumers' right to equality. Therefore, the majority of consumers should continue to improve their awareness and ability to protect personal information through the study of laws related to personal information protection, and seek timely relief when their personal information rights and interests are infringed upon.

When using apps and various small programs, you should be careful to provide personal information for authorization, and at the same time, you need to keep important information such as bank cards, account passwords, ID card numbers, and SMS verification codes. ? Article 17 of the Criminal Law Amendment (IX) revises one of Article 253 of the Criminal Law to read: "If a person violates the relevant provisions of the state and sells or provides citizens' personal information to another person, if the circumstances are serious, he shall be sentenced to fixed-term imprisonment of not more than three years or detention, and shall be punished by a fine in addition to or separately from the fine; if the circumstances are particularly serious, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years, and shall be punished by a fine. "Anyone who, in violation of the relevant provisions of the State, sells or provides to another person citizens' personal information obtained in the course of performing his duties or providing services shall be subject to a heavier penalty in accordance with the provisions of the preceding paragraph. "Theft or other methods to illegally obtain citizens' personal information, in accordance with the provisions of the first paragraph shall be punished.